QBR.A Quebecor Inc

Quebecor Media Inc. today announced the pricing of its new issuance of US$850 million aggregate principal amount of 5 3/4% Senior Notes due 2023 (the "US$ Notes") and C$500 million aggregate principal amount of 6 5/8% Senior Notes due 2023 (the "C$ Notes" and, together with the US$ Notes, the "notes"). The notes will be sold at par. The US$ Notes will carry a coupon of 5 3/4% and will mature on January 15, 2023 and the C$ Notes will carry a coupon of 6 5/8% and will mature on January 15, 2023. Quebecor Media intends to use the proceeds of this offering to finance: (i) the repurchase for cancellation from CDP Capital d'Amerique Investissements inc. ("CDP Capital"), a subsidiary of Caisse de depot et placement du Quebec, of approximately 20,351,307 common shares of Quebecor Media (representing approximately 36.4% of CDP Capital's interest in Quebecor Media), for an aggregate purchase price of $1 billion, payable in cash, as part of the previously announced equity transactions with CDP Capital; (ii) the repayment of a portion of Quebecor Media's issued and outstanding 7 3/4% Senior Notes due 2016 issued in 2007; and, (iii) in each case, for the payment of related transaction fees and expenses and, if applicable, to finance the settlement and termination of related hedging contracts.

The success of the offering which was aimed at completing a strategic acquisition by Quebecor Media clearly demonstrates the support of its investor's base established over the years. In fact, this particular transaction represented the largest ever, in terms of value, completed by Quebecor Media in the Canadian and U.S. High Yield markets.

Any redemption of the 7 3/4 % Senior Notes due 2016 will be made pursuant to a notice of redemption under the indenture governing such notes.

This press release is not an offer to sell or the solicitation of an offer to buy securities in any jurisdiction. The notes mentioned herein have not been registered under the United States Securities Act of 1933 or applicable state securities laws, and the notes may not be offered or sold in the United States absent registration or an applicable exemption from registration. The notes have not been and will not be qualified for sale to the public under applicable Canadian securities laws and, accordingly, any offer and sale of the notes in Canada will be made on a basis which is exempt from the prospectus and dealer registration requirements of such securities laws.

About Quebecor Media Inc.

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A) (TSX:QBR.B), one of Canada's most important holding companies operating in the telecommunications and media businesses. With more than 16,000 employees, Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone services and mobile telephone services. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English and French language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French language general interest television network in Quebec, a number of specialty channels and the SUN News English language channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (TVA Publishing Inc.), book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc. and TVA Films), video game development (BlooBuzz Studios Inc.), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Videotron Ltd), the printing and distribution of regional newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPages(TM).

Forward-Looking Statements

The statements in this press release that are not historical facts are forward-looking statements and are subject to significant known and unknown risks, uncertainties and assumptions which could cause Quebecor Media's actual results for future periods to differ materially from those set forth in the forward-looking statements. Forward-looking statements may be identified by the use of the conditional or by forward-looking terminology such as the terms "plans," "expects," "may," "anticipates," "intends," "estimates," "projects," "seeks," "believes" or similar terms, variations of such terms or the negative of such terms. Certain factors that may cause actual results to differ from current expectations include seasonality (including seasonal fluctuations in customer orders), operating risk (including fluctuations in demand for Quebecor Media's products and pricing actions by competitors), insurance risk, risks associated with capital investment (including risks related to technological development and equipment availability and breakdown), environmental risks, risks associated with labour agreements, risks associated with commodities and energy prices (including fluctuations in the cost and availability of raw materials), credit risk, financial risks, debt risks, risks related to interest rate fluctuations, foreign exchange risks, risks associated with government acts and regulations, risks related to changes in tax legislation, and changes in the general political and economic environment. Investors and others are cautioned that the foregoing list of factors that may affect future results is not exhaustive and that undue reliance should not be placed on any forward-looking statements. For more information on the risks, uncertainties and assumptions that could cause Quebecor Media's actual results to differ from current expectations, please refer to Quebecor Media's public filings available at www.edgar.com and www.quebecor.com including, in particular, the "Item 3. Key Information - Risk Factors" as well as statements located elsewhere in Quebecor Media's annual report on Form 20-F for the year ended December 31, 2011.

The forward-looking statements in this press release reflect Quebecor Media's expectations as of October 3, 2012, and are subject to change after that date. Quebecor Media expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

Contacts: Jean-Francois Pruneau Chief Financial Officer Quebecor Media Inc. (514) 380-4144 Martin Tremblay Vice President, Public Affairs Quebecor Media Inc. (514) 380-1985

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