STM Bus Shelters: Quebecor Media Makes a Breakthrough in Outdoor Advertising
June 21 2012 - 3:16PM
Marketwired
Quebecor Media Inc. was chosen, following a call for proposals by
invitation, to manage the installation, maintenance and advertising
operations of the Societe de transport de Montreal's (STM) network
of bus shelters for the next twenty years. This marks a
breakthrough for Quebecor Media in a sector that is currently
undergoing important technological change.
"With the creativity of its resources, the strength of its sales
teams, the extraordinary attraction power of its media and its
expertise in mobile communications, there is no doubt that Quebecor
Media is the perfect choice to help the STM's bus shelters reach
their full potential," said Pierre Karl Peladeau, President and CEO
of Quebecor Inc., Quebecor Media Inc. and Sun Media
Corporation.
Any technological advance likely to bring added value to the bus
shelters will be considered, including digital advertising and
wireless communication systems, so as to transform the client
experience of shelter users and increase the advertising potential
of the shelters.
"A bus shelter network that makes use of digital technology will
help advertisers interact in real time, and in their own
environment, with increasingly mobile and connected consumers. Such
a vision is clearly in line with our wireless offering and with the
multiplatform and convergent offering we propose to advertisers,"
added Mr. Peladeau.
To help it with this project, Quebecor Media has retained the
advisory services of Clear Channel Outdoor Canada, Canada's indoor
and outdoor digital advertising leader, a subsidiary of Clear
Channel Outdoor, the world's leading outdoor advertising
company.
"The success of the distribution of the 24 Heures free daily
newspaper inside metro stations is a testimony to just how well
Quebecor Media and the STM can collaborate to promote and foster
collective transit. Just as we did with 24 Heures, our objective,
as part of this new collaboration, will be to help the STM position
its brand, promote the quality and accessibility of its services
and bring highest quality information and entertainment to its
users," concluded Mr. Peladeau.
About Quebecor Media Inc.
Quebecor Media Inc. is a subsidiary of Quebecor Inc.
(TSX:QBR.A)(TSX:QBR.B), one of Canada's most important holding
company operating in the telecommunications and media businesses.
With more than 16,000 employees, Quebecor Media Inc., through its
subsidiary Videotron Ltd., is an integrated communications company
engaged in cable television, interactive multimedia development,
Internet access services, cable telephone services and mobile
telephone services. Through Sun Media Corporation, Quebecor Media
Inc. is the largest publisher of newspapers in Canada. It also
operates Canoe.ca and its network of English and French language
Internet properties in Canada. In the broadcasting sector, Quebecor
Media Inc. operates, through TVA Group Inc., the number one French
language general interest television network in Quebec, a number of
specialty channels and the SUN News English language channel.
Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major
interactive technologies and communications agency with offices in
Canada, the United States, Europe and Asia. Quebecor Media Inc. is
also active in magazine publishing (TVA Publishing Inc.), book
publishing and distribution (Sogides Group Inc. and CEC Publishing
Inc.), the production, distribution and retailing of cultural
products (Archambault Group Inc. and TVA Films), video game
development (BlooBuzz Studios, L.P.), DVD, Blu-ray disc and
videogame rental and retailing (Le SuperClub Videotron Ltd), the
printing and distribution of regional newspapers and flyers
(Quebecor Media Printing Inc. and Quebecor Media Network Inc.),
news content production and distribution (QMI Agency),
multiplatform advertising solutions (QMI Sales) and the publishing
of printed and online directories, through Quebecor
MediaPages(TM).
Contacts: Quebecor Media inc. J. Serge Sasseville Senior
Vice-President, Corporate and Institutional Affairs
514.380.1864serge.sasseville@quebecor.com
Quebecor (TSX:QBR.A)
Historical Stock Chart
From Jun 2024 to Jul 2024
Quebecor (TSX:QBR.A)
Historical Stock Chart
From Jul 2023 to Jul 2024