Sun Media Corporation Acquires Pub Extra Magazine
May 01 2012 - 9:00AM
Marketwired
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
pleased to announce the acquisition of Pub Extra magazine, which is
distributed monthly to close to 190,000 homes on Montreal's North
Shore.
Pub Extra is an advertising vehicle that carries discounts,
promotional offers and contests from Montreal North Shore
merchants. The magazine has been serving advertisers and the
community for over 16 years and enjoys a high profile in its
market. The addition of Pub Extra to Hebdos Regionaux Quebecor
Media's properties on the North Shore will improve Sun Media
Corporation's coverage of the region.
Prior to the transaction, Pub Extra was owned by well-known
local businessman Serge Cameron. Sun Media Corporation is pleased
to welcome Mr. Cameron to the Hebdos Regionaux Quebecor Media
family and to announce his appointment as publisher of L'Echo de la
Rive-Nord and L'Echo de St-Eustache, which have circulations of
66,000 and 58,200 respectively. Mr. Cameron will also continue to
serve as publisher of Pub Extra.
"I am thrilled to be joining the Hebdos Regionaux Quebecor Media
team," said Serge Cameron. "This is an excellent opportunity and I
look forward to being able to contribute my skills to continue
developing close relationships with our business partners, while
benefitting from the expertise of Sun Media Corporation, part of
the Quebecor Media family."
The acquisition of Pub Extra is in keeping with Sun Media
Corporation's decision to develop its solid network of community
publications in Quebec and to create new business opportunities for
advertisers, while strengthening its position on Montreal's North
Shore.
"We are pleased to have closed this transaction with Mr.
Cameron, which secures the future of an important local business,"
said Lyne Robitaille, Executive Vice-President, Quebec, Sun Media
Corporation. "Serge Cameron is a well-known entrepreneur and
experienced leader. He knows how to meet the customer's
expectations and requirements. The organization will benefit from
his expertise, skills and knowledge of the market, as will our
readers and business partners."
Pub Extra will continue to be distributed monthly to nearly
190,000 Montreal North Shore households in the Le Sac Plus
door-knob bag. Le Sac Plus distributes the Hebdos Regionaux
Quebecor Media's newspapers, advertisements, flyers, promotional
brochures and other value-added promotions to more than 3 million
homes across Quebec every week.
Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
Canada's largest newspaper publisher, based on the circulation of
paid and free newspapers, publishing over 15.1 million copies each
week. With 36 paid-circulation daily newspapers and 6 free dailies
in 9 of the 10 largest urban markets in Canada, each with its own
dedicated website, and almost 200 community newspapers, shopping
guides and other specialty publications, Sun Media Corporation's
English and French language newspapers and websites make it a
leading provider of local news and information. Sun Media
Corporation regroups the activities of Osprey Media and Canoe.ca,
an integrated enterprise offering e-commerce, information and
communication services that operates a network of Internet portals
that attracts 10.5 million unique visitors per month in Canada,
including 5.7 million in Quebec. Sun Media Corporation also
provides a range of commercial printing and related services as
well as distribution services for newspapers, flyers and
magazines.
Contacts: J. Serge Sasseville Senior Vice-President, Corporate
and Institutional Affairs Quebecor Media Inc. (514)
380-1864serge.sasseville@quebecor.com
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