Quebecor Continues Partnership With Jour de la Terre Quebec and Reaffirms Commitment to the Environment
April 10 2012 - 2:01PM
Marketwired
Quebecor (TSX:QBR.A)(TSX:QBR.B) is pleased to renew its partnership
with Jour de la Terre Quebec for a sixth year and to support, in
collaboration with its subsidiaries, numerous programs that have a
positive impact on the environment. Quebecor is taking decisive
steps to incorporate eco-friendly principles into its activities,
such as a corporate environmental strategy, a sustainable
development committee that includes all its subsidiaries, and 70
Green Ambassadors.
Handset recycling
In July 2012, all Videotron stores, Videotron le Superclub
locations and Archambault stores will begin supporting the expanded
Allo la Terre! program. Quebecers will be able to drop off not only
old mobile handsets but also other small electrical appliances for
recycling. All proceeds from the sale and recycling of handsets and
appliances will go to Jour de la Terre Quebec. Quebecor is also
backing the program through an awareness-raising campaign in its
print media outlets.
Other concrete actions
Videotron and Jour de la Terre Quebec have been working together
for five years. As a result of major initiatives such as the online
billing program, under which Videotron pledged to plant a tree for
each customer who signed up for electronic billing, more than
325,000 trees have been planted to date. Starting on April 24 and
continuing for a year, Videotron will also post a weekly green
technology tip on its social media platforms.
Since 2009, Archambault Group has contributed nearly $60,000 to
Jour de la Terre Quebec. The money was raised through various green
initiatives, including a 5 cents charge for Archambault single-use
plastic bags, all proceeds of which go to Jour de la Terre Quebec.
In 2011, some of the funds were used for greening the schoolyard at
Ecole Pepin in Laval. Archambault Group has also taken a proactive
stance by printing its store window posters on Forest Stewardship
Council (FSC) certified 10% to 100% recycled material.
Quebecor Media Book Group continues to print all black-and-white
books on 100% recycled paper. As responsible procurement is a key
component of Quebecor's environmental commitment, the Company is
also working closely with its suppliers on this front: more than
90% of TVA Publishing's magazines are now printed on FSC-certified
paper. Meanwhile, Quebecor's printing plants in Mirabel and
Islington are in the process of obtaining FSC certification.
Awareness-raising
Porteur d'espoir: Recognizing individual contributions
Quebecor is proud to be associated once again with Jour de la
Terre Quebec's Porteur d'espoir competition, which recognizes green
citizen initiatives. Quebecor is currently conducting a Quebec-wide
promotional campaign to publicize the award. The winner, to be
announced on April 22, will receive a $5,000 prize, of which $2,500
will go to the environmental organization of his or her choice.
Media coverage
In addition to concrete green actions within the Company, all
Quebecor subsidiaries will be harnessed to raise public awareness
of environmental issues. For example, on Earth Day, the Salut
Bonjour television program will deal with ecological themes and
many of Quebecor's magazines, dailies and weeklies will highlight
the environment. Among other things, the free daily 24 Heures will
publish an Earth Day special supplement and the VOX channel will
air several programs focused on the environment, including OPEN
tele, Le Lab, and Les reperes de Languirand, hosted by Jour de la
Terre Quebec's spokesperson Jacques Languirand.
The Company
Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B) is a holding company with a
54.7% interest in Quebecor Media Inc., one of Canada's largest
media groups, with more than 16,000 employees. Quebecor Media Inc.,
through its subsidiary Videotron Ltd., is an integrated
communications company engaged in cable television, interactive
multimedia development, Internet access services, cable telephone
services and mobile telephone services. Through Sun Media
Corporation, Quebecor Media Inc. is the largest publisher of
newspapers in Canada. It also operates Canoe.ca and its network of
English and French language Internet properties in Canada. In the
broadcasting sector, Quebecor Media Inc. operates, through TVA
Group Inc., the number one French language general interest
television network in Quebec, a number of specialty channels and
the SUN News English language channel. Another subsidiary of
Quebecor Media Inc., Nurun Inc., is a major interactive
technologies and communications agency with offices in Canada, the
United States, Europe and Asia. Quebecor Media Inc. is also active
in magazine publishing (TVA Publishing Inc.), video game
development (BlooBuzz Studios, L.P.), book publishing and
distribution (Sogides Group Inc. and CEC Publishing Inc.), the
production, distribution and retailing of cultural products
(Archambault Group Inc. and TVA Films), DVD, Blu-ray disc and
videogame rental and retailing (Le SuperClub Videotron Ltd), the
printing and distribution of regional newspapers and flyers
(Quebecor Media Printing Inc. and Quebecor Media Network Inc.),
news content production and distribution (QMI Agency),
multiplatform advertising solutions (QMI Sales) and the publishing
of printed and online directories, through Quebecor
MediaPages(TM).
Contacts: J. Serge Sasseville Senior Vice President, Corporate
& Institutional Affairs Quebecor Media Inc. (514)
380-1864serge.sasseville@quebecor.com
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