Agreements Between Quebecor Media and Societe Radio-Canada

Quebecor Media Inc. and Societe Radio-Canada concluded on Friday, March 2nd, 2012 agreements aiming at re-establishing their commercial relationships over the years to come. In addition to renewing the distribution agreements with the broadcasting distribution subsidiary Videotron concerning the specialized channels and the other broadcasting vehicles of Societe Radio-Canada, the parties notably concluded an agreement concerning advertising purchases on the various digital and print francophone platforms of the Sun Media Corporation subsidiary.

"As leaders in their respective markets, we were always convinced that our newspapers made it possible for Societe Radio-Canada to reach the broad audience that its mandate enjoins it to reach. We are happy to see that, by this agreement, Societe Radio-Canada recognizes the value of our newspapers to achieve its objectives as a public broadcaster", said Pierre Karl Peladeau, President and Chief Executive Officer of Quebecor Inc., Quebecor Media Inc. and Sun Media Corporation.

Quebecor Media Inc.

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A) (TSX:QBR.B), one of Canada's most important holding company operating in the telecommunications and media businesses. With more than 16,000 employees, Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone services and mobile telephone services. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English and French language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French language general interest television network in Quebec, a number of specialty channels and the SUN News English language channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (TVA Publishing Inc.), book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc. and TVA Films), video game development (BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Videotron Ltd), the printing and distribution of regional newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPages(TM).

Contacts: Quebecor Media Inc. J. Serge Sasseville Vice-President, Corporate and Institutional Affairs 514-380-1864serge.sasseville@quebecor.com

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