Company Expanding Its Range of Branded Products;
Anticipates More Additions in Future
New KITS Daily Silicone Hydrogel 30-Pack Priced
at Just $28, Furthering the Company's
Goal to Make Premium Contact Lens Technology Accessible to More
Customers
VANCOUVER, BC, June 19,
2024 /CNW/ - Kits Eyecare Ltd. (TSX: KITS) ("KITS" or
the "Company"), the leading vertically integrated eyecare provider,
has announced the launch of its KITS branded Daily Contact Lens
line-up. The new 30-pack of KITS Daily Silicone Hydrogel lenses is
priced at just $28, significantly
lower than other daily silicone hydrogel branded lenses.
Silicone hydrogel contact lenses are advanced soft lenses that
allow more oxygen to pass through the lens than regular soft
hydrogel contacts. The Silicone Hydrogel Soft Contact Lenses market
has seen significant growth as a popular choice for comfortable and
breathable vision correction. The global contact lenses market size
was estimated at USD $17.14 billion
in 2022 and is expected to grow at a compound annual growth rate of
8.9% from 2023 to 2030. The silicone hydrogel lens segment
accounted for the largest revenue share of more than 88.0% in 2022,
according to Grand View Research1.
KITS Daily Silicone Hydrogel lenses are made from a third
generation Silicone Hydrogel with high oxygen permeability to
ensure superior in-eye comfort. The Company anticipates expanding
this line-up further, as well as introducing other KITS branded
products in future.
"With the expansion of our KITS contact lens line, we're excited
to offer customers access to a premium daily silicone hydrogel
lens, for a considerable savings," said Roger Hardy, Co-Founder and CEO of KITS. "We
continue on our mission to make eyecare easy for everyone and are
excited to continue to add to our KITS contact lens line, and
introduce other KITS branded products in future. Additionally, we
expect that customers who purchase KITS branded contact lenses will
naturally be stickier in their reorder behavior, helping our
category-leading retention rates grow even higher."
KITS recently ran a survey and found that 69% of customers with
optical insurance coverage said that their coverage wasn't nearly
enough to cover their optical needs. This new offering, combined
with the Company's premium, tailor-made glasses starting at
$28, and a hassle-free claims process
now provides the vast majority of Canadians with industry-leading
value for all their eyecare needs.
1 https://www.grandviewresearch.com/industry-analysis/contact-lenses-market
About KITS
KITS makes eyecare easy. KITS is a leading vertically integrated
digital eyecare brand providing eyewear for eyes everywhere. We
offer customers access to a vast selection of contact lenses and
eyeglasses, including our own exclusive KITS designed products, as
well as a robust suite of online vision tools. Our efficient
digital platform, backed by our industry-leading manufacturing and
designs, removes intermediaries, and enables us to offer great
prices and deliver made to order personalized products with
incredible care and accuracy. We are creating disruption in the
industry by constantly pursuing cutting-edge technologies to enable
the best customer experience, including online eyewear fitting
tools, and virtual try-on for glasses. We strive to delight our
customers with our competitive prices, a convenient digital
shopping experience, fast and reliable delivery options, and an
unrelenting focus on earning our customers' lifelong trust. For
more information on KITS, visit: www.kits.com.
SOURCE KITS