TORONTO, Nov. 2, 2015 /CNW/ - Indigo (TSX: IDG) is
delighted to announce the expansion of two key Alberta locations this November. Chapters
Chinook Centre in Calgary and
Chapters West Edmonton Mall will each increase in size by more than
5,200 square feet. This exciting new expansion will allow for the
stores to host some of the biggest IndigoKids departments in the
country providing an even wider array of children's books, toys,
gifts, games and more. These locations will also be home to the
first American Girl® specialty boutiques to open in
Alberta. The renovated IndigoKids
at Chapters Chinook Centre will open on November 7th, 2015, and IndigoKids
Chapters West Edmonton Mall will open one week later on
November 14th, 2015.
"We're thrilled to launch our enhanced IndigoKids locations in
both Calgary and Edmonton just in time for the holiday season,"
said Lesley Nightingale, Vice
President, IndigoKids. "These newly expanded locations offer
an incredible assortment of books and toys, as well as the only
American Girl® Specialty Boutiques in Alberta."
IndigoKids delivers a dynamic retail experience that ignites
joy, imagination, and discovery in kids of all ages. In addition to
one of the largest selections of children's books in the country,
customers will also enjoy toys from all of the brands families know
and love like LEGO, Playmobil, Shopkins, Disney and Ty, as well as
specialty brands such as American Girl, The Honest Company, Skip
Hop, and Melissa and Doug.
The department has easy-to-navigate sections with distinct,
clearly marked themes: Books, Baby and Toddler, Make Believe,
Get Creative, and Build and Discover. These defined spaces
make it easy for kids to find items that cater to their
interests.
The Baby and Toddler section has items for every stage of
early development including books for baby's first library, gifts
for newborns, bath time essentials, and toys for preschoolers. The
Honest Company is also available at Chapters West Edmonton Mall and
Chapters Chinook Centre, bringing affordable and eco-friendly
products to Albertan families. The very best in arts and crafts is
offered in the Get Creative section. Items like craft kits,
canvases, jewelry kits, and brands such as Crayola and Playdoh will
help spark creativity. The Make Believe shop fosters
imagination through a focus on pretend play. Kids will find items
for dress-up and role play, musical instruments, and toys from
brands like Playmobil and Melissa and Doug. Look to the
Build & Discover section for all things science and
construction. Children will also enjoy a dedicated Lego
shop-in-shop that will ignite discovery and curiosity in kids of
all ages.
Books are arranged by age group, starting with baby's
first library up to chapter books. These sections help
children select books that are perfectly aligned to their reading
level and interests. Square footage devoted to books is increased
significantly, allowing even more children to foster a lifelong
love of reading.
The design concept of the department features a clean aesthetic
with whitewash herringbone floors and white fixtures. The loft-like
space will be adorned with signage inspired by Pop Art and comic
books to lend playfulness, while deep jewel tones punctuate the
space to define areas. Fun, child-friendly fixtures adorn the
department, including playhouses and shorter, easy-to-reach
bookshelves. Young children will enjoy playing at the Thomas the
Tank Engine table, while parents and children will have space to
sit and connect at tables and stools placed throughout the
department. These creative seating areas will also serve double
duty as meeting spots during IndigoKids events, from story time
hour to crafts. Parents and gift givers will also enjoy the
free gift wrap stations available at the cash desk.
Chapters Chinook Centre will have its own IndigoKids branded
entrance in the mall.
Indigo is also proud to bring American Girl®'s
empowering and inspiring message to girls and families in
Alberta, by opening the province's
first American Girl® specialty boutiques. Once open,
these new stores will join the ranks of Indigo Granville in Vancouver, Indigo Toronto Eaton Centre and
Indigo Yorkdale in Toronto, and Chapters Rideau in Ottawa, where American Girl®
specialty boutiques are already customer favourites, and will bring
the total number of American Girl® specialty boutique
locations across Canada to
six.
The 1350-square foot American Girl® specialty
boutiques will be outfitted in American Girl's signature style and
colors. Customers will find a curated assortment of American Girl's
most iconic collections, including Truly Me™, Girl of the Year®,
and BeForever™. The boutique will also carry a wide selection of
the company's popular doll accessories, Dress Like Your Doll®
girl-sized clothing, and a variety of best-selling American
Girl® books.
Doll Hair Salons will also open at each boutique, where American
Girl® fans can treat their dolls to a new hairstyle or
ear piercing. In addition, child-friendly events and programs will
be slated throughout the year.
Customers who are unable to visit an American Girl®
specialty boutique are invited to shop the complete collection at
any in-store kiosk at Indigo, Chapters and Coles locations across
the country, where orders can be shipped directly to a nearby store
or their home without paying additional duties or customs. To view
the American Girl® assortment available at Indigo and
Chapters specialty boutiques, or to order American Girl®
books and crafts, please visit: www.indigo.ca/americangirl.
The public is invited to join the grand opening celebrations of
the newly expanded IndigoKids and American Girl®
specialty boutiques at Chapters Chinook Centre on November 7th at 9am, and with Chapters West Edmonton Mall on
November 14th at
10am. Experience the new boutique
with entertainment, music, and everything customers love from
IndigoKids.
SOURCE Indigo Books & Music
Inc.