New York-Based Brand Poppin Launches Exclusively at Indigo
Books & Music
TORONTO, July 25, 2013 /CNW/ - Indigo Books & Music
Inc (TSX: IDG), Canada's largest
purveyor of ideas and inspiration is pleased to announce the
exclusive Canadian retail launch of Poppin, a colourful
New York-based office supply
brand. Poppin products are available in-stores across Canada and online at
www.indigo.ca/poppin. Previously only available in the US,
Indigo is the first international retailer of Poppin products.
Poppin launched in the US in September 2012 with a distinctive collection of
chic yet affordable workstyle products. Established with the
unique mission to provide people with everything they need to work
happy, Poppin intends to become the first company that makes
buying, using and thinking about office products an extraordinary
experience.
"I loved Poppin the moment I saw it - the
design, the colour, the brand philosophy," said Heather Reisman, CEO Indigo Books & Music.
"Poppin is perfect for combatting dull desk tops, whether at home
or in the office."
The Poppin Office Supplies collection at Indigo
is comprised of over 90 unique products with items from the
writing, paper, desktop, and furniture categories. In Indigo stores
each item is available in 5 distinct colours, while online Indigo
will offer items in 10 different colours.
"Poppin is excited to announce Indigo as our
first international retail partner," explained Randy Nicolau, Poppin CEO. "As Canada's largest lifestyle retailer, Indigo
stores are the perfect place to introduce our brand to the Canadian
public."
Poppin will launch across Canada at 97 Indigo and Chapters locations,
and online at indigo.ca starting July 15,
2013.
About Indigo Books & Music Inc.
With books always at our heart and soul at Indigo we are about
telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and
inspiration to enrich your life, with books, specialty toys, gifts
and lifestyle enhancing products that affordably offer intrinsic
quality, beauty and timeless design. As the largest book and
specialty retailer in Canada,
Indigo operates in all provinces under different banners including
Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit,
Chapters, The World's Biggest Bookstore, and Coles and online at
www.indigo.ca.
Indigo Books & Music Inc. founded the Indigo
Love of Reading Foundation in 2004 to address the underfunding of
public schools, their libraries and the resulting literacy
crisis. Every year the Indigo Love of Reading Foundation
commits $1.5 million to high-needs
elementary schools so they can rebuild their libraries with the
purchase of new books and education resources. The annual
Adopt a School program brings Canadian communities together to
raise additional funds putting thousands more books into the hands
of children at hundreds more elementary schools annually. To date
the Indigo Love of Reading Foundation has committed more than
$13.5 million to more than 150
schools nationally.
About Poppin
Poppin, Inc, is an innovative online retailer offering a
distinctive collection of chic yet affordable workstyle products
and an engaging shopping experience. Established with the unique
mission to provide people with everything they need to work happy,
Poppin intends to become the first company that makes buying,
using, looking at, and thinking about office products an
extraordinary experience. The company is privately held and
financed by J. Christopher Burch,
Shasta Ventures, First Round Capital, TrilogyGrowth and a group of
angel investors, including David
Tisch.
All Poppin products can be found at poppin.com,
while fans and friends can follow the brand at facebook.com/poppin
and twitter.com/poppin.
SOURCE Indigo Books & Music Inc.
Image with caption: "Indigo Books and Music Inc launches Poppin,
exclusive workstyle brand. (CNW Group/Indigo Books & Music
Inc.)". Image available at:
http://photos.newswire.ca/images/download/20130725_C9619_PHOTO_EN_29269.jpg