Indigo Books & Music Inc.
and Random House of Canada Celebrate "Hats Off to Dr.
Seuss!"
TORONTO, Feb. 28, 2013 /CNW/ - Indigo Books & Music Inc. (TSX: IDG) and
Random House of Canada are
partnering on an exclusive campaign, "Hats Off to Dr. Seuss," to
benefit the Indigo Love of Reading Foundation while celebrating one
of Random House's biggest selling and most beloved brands, Dr.
Seuss. Between February 28 and March
31, 2013 proceeds from every purchase of any Dr. Seuss book
at Indigo will be donated to the Indigo Love of Reading
Foundation.
As a part of the, "Hats off to Dr. Seuss," campaign The Cat in
the Hat kicked-off its nation-wide tour by visiting Verdun
Elementary School, Verdun, Quebec
on Thursday, February 28. The
Cat in the Hat delighted and entertained students, ranging in age
from pre-kindergarten to grade 1, and donated one copy of The
Cat in the Hat for every child, as well as, a selection of
books to the school's library. In 2011 Verdun Elementary was
selected by the Indigo Love of Reading Foundation as one of 20
schools nation-wide to receive a donation of $64,000 to enhance their library and further
literacy in their school.
The Indigo Love of Reading Foundation was established to ensure
all elementary school children have easy access through their very
own school library to the most essential learning tool, books.
Since its inception in 2004, the Foundation has donated
$12 million to schools in need across
the country, providing access to more than 1,000,000 books for
36,000 children.
About Indigo
Books & Music Inc.
With books always at our heart and soul at Indigo we are about
telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and
inspiration to enrich your life, with books, specialty toys, gifts
and lifestyle enhancing products that affordably offer intrinsic
quality, beauty and timeless design. As the largest book and
specialty retailer in Canada,
Indigo operates in all provinces under different banners including
Indigo Books & Music;
Indigo Books, Gifts, Kids;
IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles.
The online channel, www.indigo.ca, features books, eBooks, toys,
music and DVDs, and hosts the award winning Indigo Online
Community.
Indigo Books & Music Inc.
founded the Indigo Love of Reading Foundation in 2004 to address
the underfunding of public schools, their libraries and the
resulting literacy crisis. Every year the Indigo Love of
Reading Foundation commits $1.5
million to high-needs elementary schools so they can rebuild
their libraries with the purchase of new books and education
resources. The annual Adopt a School program brings Canadian
communities together to raise additional funds putting thousands
more books into the hands of children at hundreds more elementary
schools annually. To date the Indigo Love of Reading Foundation has
committed more than $12 million to
more than 130 schools nationally.
SOURCE Indigo Books & Music
Inc.
Image with caption: "Students at Verdun Elementary with the Cat
in the Hat - From L to R: Olivia
Dezan, Matthew Moreau, The
Cat in the Hat, Matthew Mott and
Ava Kennedy. (CNW Group/Indigo Books & Music Inc.)". Image available
at:
http://photos.newswire.ca/images/download/20130228_C9291_PHOTO_EN_24143.jpg