INDIGO CONTINUES INSPIRING BOOKLOVERS TO SHARE PASSION FOR EREADING WITH KOBO'S EXPANSION OF SOCIAL EXPERIENCE ON iOS
May 12 2011 - 3:39PM
PR Newswire (Canada)
TORONTO, May 12 /CNW/ -- TORONTO, May 12 /CNW/ - Indigo Books and
Music Inc. is pleased to announce updates to Kobo Inc.'s
industry-leading eReading apps for iOS devices. Indigo's majority
owned Kobo Inc. is a global leader in eReading with over 3.5
million readers worldwide and Kobo's iOS enhancements extend Kobo's
social eReading experience, Reading Life to Twitter, enabling users
to share quotes, passages, notes, book covers, and awards easily to
their Twitter feed. Indigo, Canada's largest book, gift and
specialty toy retailer is dedicated to inspiring reading regardless
of the format in which booklovers choose to read. "The launch of
Kobo's Reading Life marked the first comprehensive social eReading
experience enabling booklovers to celebrate and share their passion
for books and reading," notes Heather Reisman, Indigo Books &
Music Inc. CEO and Kobo Inc. Chair. "Through Reading Life, Kobo has
seen more than a 50% increase in the time users spend reading
digitally and today's added features for iPad and iPhone users now
help them to easily share their reading experience with their
networks." Nearly all of Kobo's iPad and iPhone users have started
using Reading Life and to date, nearly 5 million awards have been
collected by loyal readers everywhere. Kobo plans to roll out new
innovative features for Reading Life, and bring the program to new
partners, platforms, and languages throughout 2011. Kobo users have
achieved impressive milestones in the short time of Reading Life's
existence, including the Juggernaut award - awarded to thousands of
users who have read over 10,000 pages! in a few short months.
Users of Reading Life are social butterflies - 98% of Kobo
app users access Reading Life on a regular basis, and over 90% of
users who have connected Reading Life to facebook share
regularly. "Reading Life is helping us bring the culture of
books - beyond just buying and reading - to eBooks. Our
customers have responded with amazing engagement, but also a
substantial increase in time spent reading. Bringing Twitter
to Reading Life will enable our customers to reach out to friends
in real-time, enabling new opportunities for conversation and
discovery," said Michael Serbinis. Enhancements to Kobo's Reading
Life for iOS allows users to: -- Easily share the Reading Life
Mosaic via Twitter with followers -- Share your latest read with
followers -- Share your favorite quotes and passages, notes and
thoughts with followers -- Easily Share Awards - just for spending
time reading -- View awards friends have earned by tapping on the
shared award from the Activity feed on iPhone or iPad -- Chat with
friends about great new reads -- Purchase or start reading books
recommended by friends simply by tapping on the shared book cover
from the Activity feed -- Organize your growing library by creating
and personalizing shelves of books, newspapers, magazines and
documents - to your taste Kobo's store offers a selection of over
2.3 million eBooks, with titles ranging from the Heather's Picks,
the hottest new releases, thrillers, romance and more. Plus,
Kobo also offers access to the most popular newspapers and
magazines. Since its launch in 2009, Kobo has been dedicated
to an open cloud-based platform, enabling users to read on any
device, and with open standards that give users freedom to build
their lifetime libraries as they choose. The Kobo eReading app for
iPhone, iPad, and iTouch can be downloaded for free
from www.kobo.com or the iTunes App Store. Customers who
currently have Kobo on their iPad or iPhone can download the update
directly on their device. Forward-Looking Statements Statements
contained in this news release that are not historical facts are
forward-looking statements which involve risk and uncertainties
that could cause results to differ materially from those expressed
in the forward-looking statements. Among the key factors that could
cause such differences are: general economic, market or business
conditions in Canada; competitive actions by other companies;
changes in laws or regulations; and other factors, many of which
are beyond the control of the Company. About Indigo Books &
Music Inc. Indigo is a publicly traded Canadian company listed on
the Toronto Stock Exchange (IDG) and the majority shareholder
of the global eReading service Kobo, Inc. As the largest
book, gift and specialty toy retailer in Canada, Indigo operates in
all provinces under different banners including Indigo Books &
Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The
World's Biggest Bookstore, and Coles. The online division,
http://www.chapters.indigo.ca, features books, eBooks, toys, gifts
and, and hosts the award winning Indigo Online Community. About
Kobo, Inc. Kobo, is a global eReading service with more than
2.3 million eBooks, magazines and newspapers - one of the largest
eReading catalogues in the world. Kobo believes consumers should
have the freedom to read any book on any device and has attracted
millions of readers from over 100 countries across the
globe. Kobo has top ranked eReading applications for
iPad, iPhone, Blackberry, Android, Windows, MacOS and is the
eReading application of choice for leading tablet OEMs. The
Kobo Wireless eReader is also available at leading retailers
including Indigo, Future Shop, Walmart, Best Buy, Borders, WHSmith,
Angus & Robertson's, and Whitcoull's. Kobo's recently
announced, innovative Reading Life, marked the launch of an
industry first comprehensive social eReading experience
- Kobo users can earn awards simply for time spent reading.
Kobo is backed by majority shareholder Indigo Books & Music
Inc, Cheung Kong Holdings, and institutional investors.
For more information, visit www.kobo.com. To view this news
release in HTML formatting, please use the following URL:
http://www.newswire.ca/en/releases/archive/May2011/12/c4083.html p
bMedia Contact: /bbr/ Janet Eger, Director, Public Relations,
Indigo Books & Music Inc., 416.342.8561; a
href="mailto:jeger@indigo.ca"jeger@indigo.ca/a /p
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