Enthusiast Gaming and the NFL Announce Season 3 of ‘NFL Tuesday Night Gaming’
July 11 2024 - 7:00AM
Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the
“Company”) (TSX: EGLX), a leading gaming and media company, today
announced the continued partnership with the National Football
League (the “NFL”) for a third season of the popular video gaming
series, NFL Tuesday Night Gaming (“NFL TNG”), debuting in Q3 of
2024.
NFL Tuesday Night Gaming’s second season
generated major growth, totaling over 111 million total impressions
across all platforms, a 53% growth compared to the inaugural 2022
season. NFL TNG also worked with twice as many media sponsors,
growing from 11 in the inaugural season to over 24 throughout
Season Two. Media sponsors were integrated through a variety of
custom immersive content experiences such as Netflix’s ‘One Piece’
activation where creators debuted and played the ‘One Piece’-themed
custom Fortnite map while wearing straw hats as a nod to the show,
and NFL Family Game Night’s custom Lego Technic-themed episode that
featured a live Lego Master Builder on set with gaming creators,
NFL Athletes, and their families.
Season 3 of NFL Tuesday Night Gaming will
release a special episode on July 23, featuring content from the
upcoming NFL Flag Championships presented by Toyota, the world's
premiere youth flag football tournament, in Canton, Ohio. The
special flag-themed episode will air on July 23 on NFL
TNG's YouTube channel.
“The sports and gaming communities have become
even more interconnected since NFL TNG premiered two years ago,”
said Adrian Montgomery, Chairman and Interim CEO of Enthusiast
Gaming. “Our collaboration with the NFL showcases how two leaders
can come together to create the template for highly engaging user
experiences in a brand-safe environment, and we are thrilled to do
it again with the NFL for a third successful season. Having a
forward-thinking partner in the NFL opens up significant
opportunities to further enhance the fan experience and bring
additional operational efficiency.”
About NFL Tuesday Night
GamingNFL Tuesday Night Gaming is a one-of-a-kind gaming
and lifestyle program bringing a new form of entertainment to
gaming and sports fans year-round. Uniting the most exciting
personalities from gaming and the NFL to play popular video games,
NFL TNG allows fans to connect more with their favorite content
creators and players.
About Enthusiast
GamingEnthusiast Gaming is the leading gaming media and
entertainment company in North America, building the largest
platform for video game enthusiasts and esports fans to connect and
compete worldwide. Combining the elements of its five core pillars:
creators, content, communities, games, and experiences, Enthusiast
Gaming provides a unique opportunity for marketers to create
integrated brand solutions to connect with coveted Gen Z and
Millennial audiences. Through its proprietary mix of digital media,
content and gaming assets, Enthusiast Gaming continues to grow its
network of communities, reflecting the scale and diversity of
gaming enthusiasts today.
Contacts
Enthusiast Gaming: Felicia DellaFortuna, CFO
Investors: investor@enthusiastgaming.comMedia:
press@enthusiastgaming.com
Forward Looking InformationThis
news release contains certain statements that may constitute
forward-looking information under applicable securities laws. All
statements, other than those of historical fact, which address
activities, events, outcomes, results, developments, performance or
achievements that Enthusiast Gaming anticipates or expects may or
will occur in the future (in whole or in part) should be considered
forward-looking information. Often, but not always, forward-looking
information can be identified by the use of words such as “plans”,
“expects”, “is expected”, “budget”, “scheduled”, “estimates”,
“forecasts”, “intends”, “anticipates”, or “believes” or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results “may”, “could”, “would”, “might” or
“will” (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking statements in this news
release include, but are not limited to, statements regarding the
Company’s strategic plans, and details pertaining to the
distribution and composition of the NFL TNG programming.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR+ at
www.sedarplus.ca. Readers are further cautioned not to place undue
reliance on forward-looking statements as there can be no assurance
that the plans, intentions or expectations upon which they are
placed will occur. Such information, although considered reasonable
by management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect our
expectations as of the date hereof, and thus are subject to change
thereafter. Enthusiast Gaming disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable law.
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
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