Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) (“Cronos Group” or the
“Company”) today announced the launch of Happy Dance™, a new,
clean, simple CBD skincare brand, co-founded with actress and New
York Times best-selling author Kristen Bell. Happy Dance launches
with a trio of high-quality, cruelty-free and vegan bath and body
care products.
The new Happy Dance collection features a body butter, a coconut
melt and a bath bomb, all formulated with Kristen Bell’s favorite
clean ingredients and high-quality CBD from full-spectrum hemp
extract. These multi-purpose products are infused with delightful
blends of plant-based oils and butters in enjoyable textures that
are effortlessly easy-to-use. The ultimate head-to-toe body treats,
Happy Dance products are perfectly suited for the CBD enthusiast or
for someone experiencing CBD for the first time.
“I discovered CBD through the Lord Jones™ brand in 2017 and was
blown away by its quality, integrity and consistency. As a working
mom, I turned to CBD skincare as a way to turn down the volume of
my life and CBD products have since become an essential part of my
self-care routine,” said Kristen Bell. “I was inspired to create a
line of high-quality, affordable CBD bath and body care products
that would reach a wide audience. Having been involved in all
aspects of bringing this new brand to life, from the formulations
to the packaging, I couldn’t be happier to launch Happy Dance
today.”
“After years as a working actress, Kristen Bell understands the
importance of taking care of your skin,” said Summer Frein, U.S.
General Manager, Cronos Group. “Her passion for the category
started with her personal and professional experience as a skincare
ambassador and she has since become someone who people look to for
personal care advice and expertise.”
The Happy Dance brand is the epitome of good, clean, fun. The
full-spectrum hemp-derived CBD product collection launching today
features:
- Happy Dance Whipped Body Butter (200mg CBD) -
$30
- Happy Dance Head-to-Toe Coconut Melt (225mg CBD) -
$25
- Happy Dance Stress Away Bath Bomb (60mg CBD) -
$15
“We feel fortunate to be working with someone as authentic,
caring and kind as Kristen,” said Kurt Schmidt, President and Chief
Executive Officer, Cronos Group. “We have always been committed to
improving people’s lives with breakthrough cannabinoid products,
which is why we’re incredibly excited to launch an accessible,
purpose-driven brand with Kristen Bell, someone we know consumers
trust for her integrity and relatability.”
Happy Dance’s commitment to self-care extends not only to its
products, but to the community it serves. One percent of profits
from sales on the Happy Dance website will benefit A New Way of
Life Re-Entry Project, a Black-owned LA-based organization that
provides housing, case management, pro bono legal services,
advocacy and leadership development for women rebuilding their
lives after prison.
“It was essential to me that Happy Dance be a purpose-driven
brand that challenged the traditional notion of self-care,” said
Kristen Bell. “And when I care for myself, I can better care for
others. Happy Dance’s commitment to care extends to those who need
it most, which is why we are honored to be partnering with A New
Way of Life Re-Entry Project.”
Happy Dance products undergo extensive third-party testing, are
vegan and cruelty-free and tested for heavy metals, microbiological
contaminants, residual solvents and pesticides. Each product
formula is evaluated through clinical testing according to cosmetic
industry standards. Every product also features traceable lot codes
allowing customers to review product Certificates of Analysis
(COA).
For more information, or to purchase Happy Dance products, visit
www.doahappydance.com or @happydance.
About Cronos Group
Cronos Group is an innovative global cannabinoid company with
international production and distribution across five continents.
Cronos Group is committed to building disruptive intellectual
property by advancing cannabis research, technology and product
development. With a passion to responsibly elevate the consumer
experience, Cronos Group is building an iconic brand portfolio.
Cronos Group’s portfolio includes PEACE NATURALS™, a global
wellness platform, two adult-use brands, COVE™ and Spinach™, and
three hemp-derived CBD brands, Lord Jones™, Happy Dance™ and
PEACE+™.
About Kristen Bell
Kristen Bell is an actress, New York Times best-selling
author and entrepreneur. Kristen voiced Princess
Anna in the global
blockbusters Frozen and Frozen 2. She is well known
to television audiences for her critically acclaimed roles on
NBC's The Good Place, as well as Showtime's House of
Lies, and her star-making role as the title character
in Veronica Mars. Kristen is actively involved in many
charities including Alliance of Moms, Baby2Baby and Charity
Water. She is also a global advocate for the UN's Women's
Peace & Humanitarian Fund.
Forward-looking Statements
This press release may contain information that may constitute
“forward-looking information” or “forward-looking statements”
within the meaning of applicable Canadian and U.S. securities laws
(collectively, “Forward-looking Statements”). All information
contained herein that is not clearly historical in nature may
constitute Forward-looking Statements. In some cases,
Forward-looking Statements can be identified by the use of
forward-looking terminology such as “may”, “will”, “expect”,
“plan”, “anticipate”, “intend”, “potential”, “estimate”, “believe”
or the negative of these terms, or other similar expressions
intended to identify Forward-looking Statements. Some of the
Forward-looking Statements contained in this press release include
the Company's intention to build an international iconic brand
portfolio and develop disruptive intellectual property.
Forward-looking Statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management, are inherently subject to significant business,
economic and competitive risks, financial results, results,
performance or achievements expressed or implied by those
Forward-looking Statements and the Forward-looking Statements are
not guarantees of future performance. A discussion of some of the
material risks applicable to the Company can be found in the
Company’s Annual Report on Form 10-K for the year ended December
31, 2019 (as amended) and the Company's Quarterly Report on Form
10-Q for the period ended March 31, 2020, the Company’s Quarterly
Report on Form 10-Q for the period ended June 30, 2020, and the
Company’s definitive proxy statement dated April 28, 2020, all of
which have been filed on SEDAR and EDGAR and can be accessed at
www.sedar.com and www.sec.gov/edgar, respectively. Any
Forward-looking Statement included in this press release is made as
of the date of this press release and, except as required by law,
Cronos Group disclaims any obligation to update or revise any
Forward-looking Statement. Readers are cautioned not to put undue
reliance on any Forward-looking Statement.
For further information, please contact:
Investor Relations
Contact:
Anna ShlimakInvestor RelationsTel: (416)
504-0004investor.relations@thecronosgroup.com
Media Contact:
Ryan Mary ClarkPublic Relationsryan.clark@lordjones.com
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/03fade92-6d13-48de-8458-72758907ea52
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