TORONTO, Sept. 13, 2018
/PRNewswire/ - Today, Cronos Group Inc. ("Cronos Group" or
the "Company") is pleased to announce the launch of its
second cannabis brand for the domestic recreational market,
Spinach™.
On October 17, 2018, Canada is expected to become the first G7
country to federally legalize recreational cannabis. This watershed
moment means that consumers in Canada will be able to purchase high quality
Spinach™ without fear of persecution for their love of beautiful
green plants.
"Cronos Group's first priority is responsible distribution so we
made sure to select a brand name that we felt would not appeal to
kids," said Mike Gorenstein, CEO of
Cronos Group. "Spinach™ has been carefully curated to deliver on
our promise to provide high-quality products to fun-loving mature
adults who are sick of hearing about kale."
Spinach™ is focused on offering Farm-To-Bowl™ products that
bring friends together and make experiences more enjoyable.
Spinach™ has selected some of the most popular strains
from Cronos Group's genetic library because when you're having fun,
you should never have to worry about the quality of your Spinach™.
Harmful additives don't have a place in good Spinach™, which is why
quality control is the only think we take seriously. More
information on how to Get-Your-Greens™ can be found at
https://spinachcannabis.com/. Warning: Spinach™ may be a
gateway to pizza.
Spinach™ is the second brand launched by Cronos Group for the
domestic recreational market, following its premium brand COVE™.
COVE™ products are high quality, hand-trimmed, terpene-rich, and
never irradiated. More information about COVE™ can be found at
https://www.covecannabis.ca/.
About Cronos Group
Cronos Group is a globally
diversified and vertically integrated cannabis company with a
presence across four continents. The Company operates two
wholly-owned Canadian licensed producers regulated under Health
Canada's Access to Cannabis for Medical Purposes Regulations: Peace
Naturals Project Inc., which was the first non-incumbent medical
cannabis license granted by Health Canada, and Original BC Ltd.,
which is based in the Okanagan Valley, British Columbia. The Company has multiple
international production and distribution platforms across five
continents. The Company intends to continue to rapidly expand its
global footprint as it focuses on building an international iconic
brand portfolio and developing disruptive intellectual property.
Cronos Group is committed to building industry leading companies
that transform the perception of cannabis and responsibly elevate
the consumer experience.
Forward-looking statements
This news release contains
"forward-looking information" and "forward-looking statements"
within the meaning of applicable Canadian and U.S. securities
laws. All information contained herein that is not clearly
historical in nature may constitute forward-looking
information. In some cases, forward-looking statements can be
identified by words or phrases such as "may", "will", "expect",
"plan", "anticipate", "intend", "potential", "estimate", "believe"
or the negative of these terms, or other similar expressions
intended to identify forward-looking statements. Some of the
forward-looking statements contained in this press release include
Cronos Group's ability to make Spinach™ products available by the
date recreational cannabis is legalized in Canada, its ability to attract and appeal to
customers through its recreational brands, the quality of its
products, the anticipated date of legalization of recreational
cannabis in Canada, the potential
effects of cannabis as well as the Cronos Group's intention to
continue to rapidly expand its global footprint, build an
international iconic brand portfolio and develop disruptive
intellectual property. Forward-looking statements are necessarily
based upon a number of estimates and assumptions that, while
considered reasonable by management, are inherently subject to
significant business, economic and competitive risks, uncertainties
and contingencies that may cause actual financial results,
performance or achievements to be materially different from the
estimated future results, performance or achievements expressed or
implied by those forward-looking statements and the forward-looking
statements are not guarantees of future performance. A discussion
of some of the material risks applicable to Cronos Group can be
found in its current MD&A and Annual Information Form, both of
which have been filed on SEDAR and can be accessed at
www.sedar.com. The forward-looking information included in this
news release is made as of the date of this news release and,
except as required by law, Cronos Group disclaims any obligation to
update or revise any forward-looking statements. Readers are
cautioned not to put undue reliance on these forward-looking
statements.
Spinach™, the Spinach™ logo,
Farm-To-Bowl™, Get-Your-Greens™ and COVE™ are trademarks of Cronos
Group Inc.
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SOURCE Cronos Group Inc.