Martini Park Chicago Launches 'The Return of the Cocktail Party' in Chicago on March 4, 2008
February 28 2008 - 12:04PM
PR Newswire (US)
CHICAGO, Feb. 28 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that its wholly owned subsidiary and
PR agency of record, The Experiential Agency, Inc. will help
Martini Park Chicago to launch "Torch Tuesdays". The 'Return of the
Cocktail Party' begins March 4, 2008 at Martini Park's location in
downtown Chicago. Martini Park is reintroducing the classic concept
of the cocktail party, offering guests the ultimate elegant
experience with delicious food, specialty cocktails and a live
music lineup of classic crooners and torch singers. Signature
cocktails for the evening include the Classic Side Car, Brandy
Alexander, Old Fashioned, Manhattan, Kir Royale and the Classic
Champagne Cocktail. All of these drinks, along with Martini Park's
30-plus specialty martinis, will be available every Tuesday for $7.
Mixed drinks will be $5. Guests will also enjoy delicious
complimentary passed hors d'oeuvres from 5pm to 8pm, including
filet mignon saute skewers, chicken saute skewers, tomato capri,
salmon and creme fraiche served on toast points, chicken sliders,
kobe beef sliders, deviled eggs, pigs in a blanket and Martini
Park's signature mac and cheese sticks with truffled cheese sauce.
Starting at 7pm, the music program will feature sexy, sultry
musical standards reminiscent of the days of Harry Connick, Jr,
Billie Holiday, Eartha Kitt and Etta James. Joe Wagner, CEO of XA,
states, "It is an honor to have been chosen by Martini Park as the
agency of record for their Chicago location. XA looks forward to
the opportunity to showcase its capabilities to ensure that their
newest endeavor, 'Torch Tuesdays' is a success in the Chicago
market." Marketers spent an average of $685,598 on events in 2006,
according to PROMO's 2007 Marketer Trends survey. More than a third
planned to increase their budgets this year and less than a tenth
expected to lower them. More than a fourth cited events as one of
the three promotional strategies on which they spent the most
money. (Source: PROMO Magazine, September 2007) About Martini Park
Martini Park, Chicago's "Playground for Grownups", debuted in
Chicago in July 2007 at 151 W. Erie St. in River North. This
unprecedented upscale lounge concept features highly-acclaimed
signature martinis and cocktails, as well as sharable plates of
delectable food items, all within an atmosphere of world-class
design. Specialty offerings include the Cucumber Martini,
Strawberry Basil Martini, Apple-tini, Crab Cake Corn Dogs, Buffalo
Chicken Lollipops, Surf Or Turf Nachos, and Mac & Cheese
"Sticks." Martini Park's team of seasoned professionals will serve
each guest with impeccable attention to detail, providing the
highest standards in hospitality and service. About XA XA is a
holding company for several wholly-owned subsidiaries, one of which
is The Experiential Agency, Inc., an Illinois corporation. The
Experiential Agency, Inc. has offices in Chicago, New York and Los
Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, design and production
services. Since 1989, the XA team has been the creative force
behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World." Forward
Looking Statements This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. In particular, when used in the preceding
discussion, the words "believes," "expects," "intends," "will,"
"anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning
of the Act and are subject to the safe harbor created by the Act.
Except for historical information, all of the statements,
expectations and assumptions contained in the foregoing are
forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Puck XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA,
+1-312-239-2370, Web site: http://www.expagency.com/
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