CHICAGO, Jan. 17 /PRNewswire-FirstCall/ -- XA, Inc. (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been awarded Special Event Magazine's Gala Award in the category of "Best Event Marketing Campaign" for Real Simple's Holiday Solutions. This year's ceremony was held on January 12, 2007, at the renowned Shrine Auditorium in Los Angeles. The annual award competition recognizes achievement in all areas of special events and design. The winners are selected after 5 rounds of judging by members of Special Event Magazine's Advisory Board. Also nominated in the Best Event Marketing Campaign category were Los Angeles based AMCI for their "Taste of Lexus" campaign and TBA Global for their Ben & Jerry's "Random Acts of Cone-ness." The award winning event produced and designed by XA helped to recreate Real Simple magazine with a Holiday Solutions five-week mall tour that targeted female consumers. To implement the vision, the XA event team designed and executed living rooms in high-traffic malls. The rooms created an experience, idea or amenity to guests, while allowing advertisers direct interaction with readers. Over 100,000 consumers visited the events in addition to 330,000 TV viewers. Joe Wagner, CEO of XA, states, "We are thrilled and honored to receive this award and level of recognition, particularly from such a definitive authority in the industry of special events." Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006) About XA XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Company: Amanda Puck XA 312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA, +1-312-239-2370, or Web site: http://www.expagency.com/

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