NEW YORK, Dec. 7 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by the new Broadway romantic musical comedy, High Fidelity to partner in the New York City's premiere at the Imperial Theater and to produce the after party at the Roseland Ballroom on Thursday, December 7, 2006. XA, The Experiential Agency will provide the necessary assistance to the High Fidelity premiere including production of the red carpet, tenting and step and repeat. As the event designer and production company for the After Party at Roseland, XA will design, develop and manage all required elements of the event to create a highly stylized and integrated program for 1100 guests. The theme of a record store will be woven throughout Roseland replete with stacked vinyl albums, music billboards, buffet stations created out of DJ milk crates and vintage teenage concert t-shirts will serve as table linens. From the acclaimed producers who brought Rent and Avenue Q to the stage High Fidelity, this newest musical is based on Nick Hornby's novel of love and rock and roll. The novel was released in the U.S. by Riverhead Books in 1995 and became a best-seller. It was made into a 2000 Touchstone Pictures film starring John Cusack as main character Rob and Iben Hjejle as Laura. The Broadway version of High Fidelity will be directed by Walter Bobbie (Chicago, Sweet Charity) with music by Tom Kitt (Laugh Whore, Debbie Does Dallas) and lyrics by Amanda Green (For the Love of Tiffany, Up The Creek Without A Paddle). The production will feature Will Chase (Lennon, The Full Monty, Aida, Rent and Miss Saigon) as the lead role of Rob. Joe Wagner, CEO of XA, states, "We are thrilled to have a relationship with the musical High Fidelity and be a part of the Broadway opening. We are honored that XA will be given the opportunity to showcase our capabilities to support such a memorable event." Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006) About XA XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Amanda Shipp XA 312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Shipp of XA, +1-312-239-2370, Web site: http://www.expagency.com/

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