Maytag Repairman Nominated for Induction Into Madison Avenue Advertising Walk of Fame
September 18 2008 - 11:43AM
PR Newswire (US)
BENTON HARBOR, Mich., Sept. 18 /PRNewswire-FirstCall/ -- The
Maytag(R) Repairman has recently been nominated for the Madison
Avenue Advertising Walk of Fame in New York City. The Maytag
Repairman, the longest running real-life advertising character in
American history, is competing for the honor along with 25 other
famed icons. "We're excited that the Maytag Repairman is once again
being recognized by the Advertising Walk of Fame as one of the
nation's leading marketing icons," said Tom Hassett, marketing
director, Maytag brand. "He's a true part of American culture --
both past and present." Established in 1967, the Maytag Repairman
has become an iconic marketing figure. The current character,
played by Clay Jackson, is playing a major role in revitalizing the
100-year-old Maytag brand -- bringing its unequaled tradition of
quality and dependability to life. While portrayed on television
for the past 40+ years as having nothing to do, the Maytag
Repairman's role is a full-time position that includes multiple
national television, radio, print and public appearances across the
country. Maytag Repairman fans can vote for their favorite icon at
http://www.advertisingweek.com/wof through Sept. 19, 2008. The
winner of the contest will be announced Sept. 22 at a press
conference at 10 a.m. EDT on the corner of 42nd and Madison Avenue.
The program is conducted by Advertising Week in partnership with
the Advertising Icon Museum which opens in 2009 in Kansas City, Mo.
Visit http://www.nextmaytagrepairman.com/ for more information
about the Maytag Repairman. History of the Maytag Repairman The
character first appeared on American TV screens in 1967. Jackson is
one of only four people to portray the Maytag Repairman since its
creation: Jesse White retired from the role in 1988 after playing
the part for 21 years; Gordon Jump retired in 2003 after starring
in the role for 15 years; and Hardy Rawls took Jump's place in 2003
and played the part through 2007. About Maytag Brand For more than
a century, Maytag brand appliances have been synonymous with
dependability and durability. Through the commitment of Whirlpool
Corporation, Maytag brand's unequaled tradition of quality
production and dependable performance continues to thrive.
Exceptionally durable components are found in Maytag brand
appliances -- including the Maytag(R) EPIC z(R) front-load and the
Maytag(R) Centennial(R) top-load washers and dryers, the Maytag(R)
Gemini(R) double-oven range, the Maytag(R) Ice2O(TM) French door
bottom- freezer refrigerator, the first of its kind with external
ice and water, and the Maytag(R) Jetclean(R) dishwashers. Maytag
brand is part of the Whirlpool Corporation, the world's leading
manufacturer and marketer of major home appliances, with annual
sales of approximately $19 billion, more than 73,000 employees, and
more than 70 manufacturing and technology research centers around
the world. For more information on any Maytag brand appliance,
visit http://www.maytag.com/. DATASOURCE: Maytag CONTACT: Audrey
Reed-Granger, Maytag Brand, +1-269-923-7557, ; Ben Gardeen,
Carmichael Lynch Spong, +1-612-375-8556, Web site:
http://www.maytag.com/ http://www.advertisingweek.com/wof
http://www.nextmaytagrepairman.com/
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