Los Angeles Times Reports September Circulation
November 07 2005 - 3:56PM
PR Newswire (US)
LOS ANGELES, Nov. 7 /PRNewswire/ -- For the six months ended Sept.
30, 2005, the Los Angeles Times reported a six-day Monday-Saturday
average circulation of 869,819, a decline of 3.6 percent from the
prior year, and Sunday circulation of 1,247,569, a decline of 3.5
percent from the prior year, according to figures filed with the
Audit Bureau of Circulations (ABC). "Our September Publisher's
Statement shows significant improvement compared with the March
2005 statement with average daily declines slowing, now trending
about half the amount reported in March 2005," said Jeffrey M.
Johnson, Los Angeles Times publisher. "Further evidence of our
progress is demonstrated by our third-quarter circulation, which
was up 0.5 percent Monday-Saturday and down 2.6 percent on Sunday.
"During the past six months we have renewed our focus on building
individually paid copies that our advertisers have told us they
value the most," said Johnson. "In addition, we have focused our
acquisition efforts on building copies and readership toward the
latter part of the week to mirror our readers' lifestyles and our
advertisers' objectives. Friday circulation at 990,000 and Saturday
circulation averaging more than 1 million, are more than 100,000
higher than the six-day average, and underscore our ability to
deliver high-quality circulation on days of the week of highest
value to our advertisers. "We remain committed to growing a
responsive and engaged audience base. To do so, we will continue to
put more resources and efforts toward growing individually paid
copies while reducing our reliance on other paid circulation. We
will also continue to invest in making our editorial compelling in
both content and design to the people of Southern California." The
Los Angeles Times continues to deliver the largest audience in
Southern California with an average daily readership of almost 2.3
million weekdays and nearly 3.4 million on Sunday. The Times, a
Tribune Publishing company, is the largest metropolitan daily
newspaper in the country and the winner of 37 Pulitzer Prizes,
including two this year. The Times publishes five daily regional
editions, for the Los Angeles metropolitan area, Orange County,
Ventura County, the San Fernando Valley, and the Inland Empire of
Riverside and San Bernardino counties, as well as a National
edition. The Times' website, http://www.latimes.com/, features
50,000 content pages, and is updated continuously with more than
3,000 stories posted daily. Latimes.com's award-winning arts and
entertainment section, calendarlive.com, offers an extensive range
of entertainment news reviews and Southern California's most
comprehensive event listing. The Times also produces The Envelope,
http://www.theenvelope.com/, the entertainment industry's most
comprehensive, year-round awards show website. Additional
information about The Times is available at
http://www.latimes.com/mediacenter. DATASOURCE: Los Angeles Times
CONTACT: Martha Goldstein of Los Angeles Times, +1-213-237-3727,
Web site: http://calendarlive.com/ Web site:
http://www.theenvelope.com/ Web site:
http://www.latimes.com/mediacenter Web site:
http://www.latimes.com/
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