PUMA Continues Its Biggest Marketing Push With EURO and COPA Spin-Offs
June 12 2024 - 4:00AM
Business Wire
Global sports company PUMA has launched the second chapter of
its first worldwide brand campaign in 10 years “FOREVER. FASTER. -
See The Game Like We Do”. New chapter is fully dedicated to the
UEFA Euro 2024 and the 2024 Copa América.
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Global sports company PUMA has launched
the second chapter of its first worldwide brand campaign in 10
years “FOREVER. FASTER. - See The Game Like We Do”. New chapter is
fully dedicated to the UEFA Euro 2024 and the 2024 Copa América.
(Photo: Business Wire)
This summer PUMA starts with two spin-offs of its globally
featured brand campaign, where the company tells the story around
its best in class football athletes. As speed has always been
PUMA’s vantage point, the new chapter shows how speed is important
in football and beyond. When players are on the pitch, they have
only a second to make a decision and react. This passion for speed
is simply universal. “See The Game Like We Do: FOREVER. FASTER.”
means to see sports and sports culture differently and ultimately
win in a way only the fastest can. In a way only PUMA can.
“We are dedicated to enhancing our brand's presence through a
comprehensive media strategy that blends traditional channels with
innovative technologies to engage our consumers. Our efforts will
specifically emphasize social media, leveraging our team of
ambassadors and influencers. Additionally, we will explore new
mechanisms to create exciting experiences,” said Richard Teyssier,
Vice President Brand and Marketing.
Max Pollack, co-founder & managing partner of MATTE
Projects, a partner agency for this brand campaign, said, “Working
with PUMA to redefine their powerful brand promise "Forever.
Faster." has been a defining experience for MATTE. We are honored
to collaborate with such a trusting and forward thinking partner,
and especially with their leadership as we shape this new platform
together. Game changers win by seeing the game differently. This is
something that we believe to our very core, and we’re excited to
see PUMA fully embrace this ethos to win the year of sport.”
“FOREVER. FASTER. - See The Game Like We Do”, EURO and COPA
spin-offs launch on June 6th, and will be communicated across the
entire media mix, such as social media, TV, PR, Out Of Home and
Points of Sale worldwide. Two movies and supporting creative assets
feature Jack Grealish, Antoine Griezmann, Christian Pulisic, Javier
“Chicharito” Hernández, Kai Havertz, Memphis Depay, Neymar Jr., and
Sergio Aguero. Later this year, PUMA will present dedicated brand
videos and creative assets for The 2024 Summer Olympics.
EURO brand film:
https://youtu.be/6LAjqlNrHdI?si=W2MD4uLMC9yDV1gX
COPA brand film:
https://www.youtube.com/watch?v=6p8mwt-fIzU.
Images: LINK.
PUMA
PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For 75 years, PUMA has relentlessly pushed sport and
culture forward by creating fast products for the world’s fastest
athletes. PUMA offers performance and sport-inspired lifestyle
products in categories such as Football, Running and Training,
Basketball, Golf, and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and
stichd. The company distributes its products in more than 120
countries, employs about 20,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
MATTE
MATTE is a creative company from New York at the convergence of
entertainment and advertising, founded by Brett Kincaid, Matthew
Rowean, and Max Pollack.
MATTE builds holistic platforms for brands, artists, and
institutions across content, digital, and experiential domains,
while also developing and producing original IP in film and live
entertainment for a global fanbase. MATTE’s client portfolio
includes work with brands like The Macallan, KITH, Cartier,
Audemars Piguet, and YSL Beauté, and collaborations with artists
ranging from Ye to Virgil, Jay-Z to Jeff Koons, James Blake to
Peggy Gou.
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version on businesswire.com: https://www.businesswire.com/news/home/20240612208522/en/
PUMA Kseniia Iliushina Global Brand PR Manager
Kseniia.iliushina@puma.com
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