Snow Day for a Workout - Muscle Beach UK
January 18 2010 - 5:00AM
PR Newswire (US)
LONDON, January 18 /PRNewswire-FirstCall/ -- - With Photo The Home
TV channel recreated a distinctly British version of LA's Muscle
Beach on the banks of the river Thames last week, to promote their
new home de-cluttering show Gutted. The stunt highlighted the fact
that unused gym equipment is the single biggest source of household
clutter in the UK with 25% of Brits admitting to storing unused and
unwanted gym equipment (Source: Gutted survey). Gutted, presented
by Mark Durden Smith, has been billed as the 'cruellest show on
TV'. In each episode, Gutted sets out to prove less is more and
gives one unsuspecting hoarder the fright of their lives. Nominated
by their family (and with their help) the junk lover returns home,
puts their key in the door and walks in to discover that everything
they own has been removed. All that remains are the bare walls of
their house and presenter Mark Durden-Smith, who gives each hoarder
48 hours to get their possessions back. Gutted airs all this week
at 9pm on Home http://www.lovehome.co.uk/ The Home TV channel
created a distinctly British version of LA's Muscle Beach on the
banks of the Thames last week to promote their new home
de-cluttering show Gutted. The stunt highlighted the fact that
unused gym equipment is the single biggest source of household
clutter in the UK with 25% of Brits admitting to storing unused and
unwanted gym equipment (Source: Gutted survey). Gutted, presented
by Mark Durden Smith is on Home 9pm weeknights. Note to Editors: A
picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from
http://www.pa-mediapoint.press.net/ or viewed at
http://www.mediapoint.press.net/ or http://www.prnewswire.co.uk/.
Information: Lesley Land or Emma Wright @ Taylor Herring Public
Relations +44(0)208-206-5151 Lesley Land | Account Director |
Taylor Herring Public Relations Ltd Westway Centre | 69 St. Marks
Road | London W10 6JG Tel: +44(0)208-206-5151 | DATASOURCE: Home
CONTACT: Information: Lesley Land or Emma Wright @ Taylor Herring
Public Relations +44(0)208-206-5151 Lesley Land | Account Director
| Taylor Herring Public Relations Ltd Westway Centre | 69 St. Marks
Road | London W10 6JG Tel: +44(0)208-206-5151 |
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