Capital One National Mascot of the Year Race Reviving Electoral Process One Summersault at a Time
November 03 2003 - 9:32AM
PR Newswire (US)
Capital One National Mascot of the Year Race Reviving Electoral
Process One Summersault at a Time Electronic Polling Closes Dec.
22, 2003 MCLEAN, Va., Nov. 3 /PRNewswire/ -- In an age of apathetic
voters and bland candidates, 12 contenders for one particularly
lofty national post are rejuvenating the national electorate with
their school spirit and quest to be the best. While pundits babble
on about political strategy and candidates make promises, these
furry dozen are already at the center of one of America's greatest
electoral races -- the quest to be named Capital One Mascot of the
Year. The 12 mascots vying for this year's title are members of the
second annual Capital One All-America Mascot Team, representing
colleges and universities from coast to coast. They're brash.
They're feisty. One's even a bit Cocky, and another's a real "nut."
But there are no "Donkey" and "Elephant" party lines in this race;
nor is there a terminator, hustler, or "Diff'rent Strokes" child
star. "What we talkin' 'bout?" The 2003 Capital One National Mascot
of the Year Contenders Albert -- University of Florida Aubie --
Auburn University Big Red -- Western Kentucky Univ. Brutus Buckeye
-- Ohio State Univ. Chip -- University of Colorado Cocky --
University of South Carolina Hairy Dawg -- University of Georgia
Harry the Husky -- University of Washington Monte -- University of
Montana Scratch -- University of Kentucky Smokey -- University of
Tennessee YoUDee -- University of Delaware "In today's climate,
voter turnout can be the key to victory," said Pam Girardo, mascot
spokesperson at Capital One. "The enthusiasm for this year's
National Mascot of the Year contest demonstrates that nothing
motivates and energizes people more than a fuzzy, hip-shaking,
roof-raising beast of a cheerleader." The competition among the
mascots has been heating up since public voting for the Capital One
National Mascot of the Year began Sept. 4 online at
http://www.capitalonebowl.com/. Unlike traditional politicians,
these characters have been campaigning on just one platform --
generating school spirit. They have forgone the traditional hot-air
speeches (actually they can't talk) and bus tours, and replaced
them with daring acrobatics, push ups and belly slides to woo
voters. They have armed themselves with a war chest of school
spirit, and been going classroom-to-classroom and grill-to-grill at
tailgating parties, shaking paws, claws and feathers. They even
have been waving their "Vote for Me" campaign banners during
rush-hour traffic and at local parades, as well as erecting
billboards and blasting e-mails to their fan base to drum up
support. That's not to say that the campaign hasn't had its tense
moments. Feathers flew when one candidate promised voters a
"chicken in every pot," prompting vigorous protests from the birds
in the race. And the most recent candidate debate dissolved into
chaos when the moderator, that crazy wildlife guy from the cable
channel, leapt from his seat and tried to wrestle a candidate into
a canvas bag. Despite the controversy, the campaign continues. As
of Oct. 31, nearly two million votes have been cast. Brutus Buckeye
and Cocky are beak to nut at the top of the rankings. Online
polling (http://www.capitalonebowl.com/) will remain open until
Dec. 22, 2003. The Capital One National Mascot of the Year will be
selected based on a panel of judges' ranking (50 percent) and the
online voting results (50 percent). The winner will be announced
during the Capital One Bowl on Jan. 1, 2004. There is no
legislation that allows for a recall vote. About the Capital One
All-America Team Competition The second annual Capital One
All-America Mascot Team and National Mascot of the Year contests
began in March 2003, when nomination kits were mailed to Division
IA & IAA schools with college football programs. In June, a
panel of judges, including representatives from ESPN, Capital One
and the mascot community, selected the 12 finalists. Judging
criteria included interaction with fans, sportsmanship and
community service. The team was officially announced on July 31,
2003. Each mascot received $5,000 for its school's mascot program.
The Capital One National Mascot of the Year will receive an
additional $5,000 (for a total of $10,000). About Capital One
Headquartered in McLean, Va., Capital One Financial Corporation
(http://www.capitalone.com/) is a holding company whose principal
subsidiaries include: Capital One Bank and Capital One FSB, which
offer consumer lending products, and Capital One Auto Finance,
Inc., which offers auto loan products. Capital One's subsidiaries
collectively had 46.4 million managed accounts and $67.3 billion in
managed loans outstanding as of September, 2003. Capital One, a
Fortune 500 company, is one of the largest providers of MasterCard
and Visa credit cards in the world. Capital One trades on the New
York Stock Exchange under the symbol "COF" and is included in the
S&P 500 index. Capital One's affiliation with college football
began with the sponsorship of the 2001 Capital One Florida Citrus
Bowl (now the Capital One Bowl) and ESPN's Bowl Week. DATASOURCE:
Capital One Financial Corporation CONTACT: Charlie Domalik,
+1-804-675-8133, , for Capital One Financial Corporation; or Pam
Girardo of Capital One Financial Corporation, +1-703-720-2351, Web
site: http://www.capitalone.com/ http://www.capitalonebowl.com/
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