MicroStrategy Business Intelligence Software to Be Used by Continental Airlines for Enhanced Insights Into its Distribution Chan
February 11 2009 - 8:00AM
PR Newswire (US)
MCLEAN, Va., Feb. 11 /PRNewswire-FirstCall/ -- MicroStrategy(R)
Incorporated (NASDAQ:MSTR), a leading worldwide provider of
business intelligence (BI) software, today announced that
Continental Airlines (NYSE: CAL), the world's fifth largest
airline, will use MicroStrategy software for insights into its
customers' purchase behavior across diverse distribution channels.
Continental Airlines' Distribution Planning and Marketing
departments plan to use MicroStrategy for reporting and analysis of
sales and flight data to more easily identify consumer trends and
place more emphasis on marketing to Continental's customers.
MicroStrategy was selected because of its intuitive reporting and
analysis capabilities, data scalability, and integration with
Continental's data warehouse. "MicroStrategy is an excellent fit
for our BI requirements, with its self-service reporting and its
seamless integration with Teradata, our enterprise data warehouse,"
said Jason Simon, Sr. Manager of Distribution Planning and Internet
Development, Continental Airlines. "MicroStrategy's easy-to-use Web
interface will enable our employees to quickly create their own
reports when they need them, and reduce custom report development
for our IT team." "Companies that are rigorous in their analytical
approach to customer relationship management are finding that
MicroStrategy provides valuable insights to help them better
understand customer purchasing behavior, uncover marketing
opportunities, improve sales, and enhance customer loyalty," said
Sanju Bansal, MicroStrategy's COO. "We are delighted that
Continental Airlines will be using MicroStrategy's business
intelligence software in its Distribution Planning and eCommerce
departments." About Continental Airlines Continental Airlines is
the world's fifth largest airline. Continental, together with
Continental Express and Continental Connection, has more than 2,800
daily departures throughout the Americas, Europe and Asia, serving
135 domestic and 132 international destinations. More than 650
additional points are served via alliance partners. With more than
42,000 employees, Continental has hubs serving New York, Houston,
Cleveland and Guam, and together with Continental Express, carries
approximately 67 million passengers per year. Continental
consistently earns awards and critical acclaim for both its
operation and its corporate culture. For the fifth consecutive
year, FORTUNE magazine named Continental the No. 1 World's Most
Admired Airline on its 2008 list of World's Most Admired Companies.
For more company information, go to continental.com. About
MicroStrategy Founded in 1989, MicroStrategy is a global leader in
business intelligence (BI) technology. MicroStrategy provides
integrated reporting, analysis, and monitoring software that helps
leading organizations worldwide make better business decisions
every day. Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data
and user scalability. More information about MicroStrategy
(NASDAQ:MSTR) is available at http://www.microstrategy.com/.
MicroStrategy and MicroStrategy Business Intelligence Platform are
either trademarks or registered trademarks of MicroStrategy
Incorporated in the United States and certain other countries.
Other product and company names mentioned herein may be the
trademarks of their respective owners. Contact: Wende Cover
MicroStrategy Incorporated 703-770-1646 DATASOURCE: MicroStrategy
Incorporated CONTACT: Wende Cover of MicroStrategy Incorporated,
+1-703-770-1646, Web Site: http://www.microstrategy.com/
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