SkyTeam Unveils Sleek New Web Site
December 15 2008 - 11:33AM
PR Newswire (US)
Layout offers customers quicker, easier access to alliance benefits
NEW YORK, Dec. 15 /PRNewswire-FirstCall/ -- Consistent with
SkyTeam's "Caring More About You" philosophy, today the airline
alliance launched a redesigned version of its Web site,
http://www.skyteam.com/. The new customer-centered Web design aims
to create an intuitive user experience that quickly delivers
visitors the content they need from SkyTeam. With a fresh new look
and clearer navigational features, the new Web site reinforces the
excitement of global travel. "Whether flying for business or
pleasure, across the country or around the world, SkyTeam customers
depend on our global network for quality service from start to
finish," said Leo van Wijk, chairman of the SkyTeam alliance. "By
upgrading our Web site and incorporating user-friendly features
that offer easier access to flight information, frequent flyer
programs and airport and destination guides, we have enhanced the
value of skyteam.com for our customers around the world." New
features to the site, which launched today in English and will be
available in April 2009 in 10 additional languages: Chinese, Czech,
Dutch, French, German, Italian, Japanese, Korean, Russian and
Spanish, include: -- New structure with more emphasis on customer
needs and preferences. -- "Get ready to Go" section that compiles
helpful destination information in one place. -- Revamped travel
tools that include convenient, time-saving itinerary displays. --
Rich graphics and a more modern design. One of the most significant
changes to skyteam.com is the structure. The new passenger-centric
interface includes organizational tools designed to deliver quick
and direct access to the information customers need most. Clear and
concise navigation bars help increase efficiency and provide users
immediate access to SkyTeam customer benefits, details about
airport lounges, connection information and in-flight amenities.
Icon-tagged buttons with simple travel planning choices make it
easy to find answers to passengers' most commonly asked questions
right on the homepage. With a focus on user-friendliness, the site
has been updated with rotating channels that bring the most
engaging information straight to the homepage. With this tool,
online visitors receive the latest information from SkyTeam without
even clicking a button. A search function has also been added to
help users locate specific information using a keyword search. The
"Get ready to Go" section contains visual links to city and airport
guides for SkyTeam's 60 most popular destinations. Users can now
review terminal maps and download lounge locations from the same
page they access dining and sightseeing information. By compiling
all of the planning resources into one Web site, visitors can spend
less time searching for information and more time learning about
the destinations they plan to visit. As part of the Web site
upgrade, the travel tools were significantly enhanced. The flight
search tool has been simplified with a visual calendar that
provides an easier way to enter trip information, and a new sidebar
enables customers to build and save personalized itineraries from
their flight search results. Users can update these itineraries
with the simple click of a button. This feature will help save time
and reduce stress for those travellers planning multi-destination
trips. Rich graphics and visual representation of SkyTeam's most
popular destinations infuse more modern design to the Web site. "As
a global airline alliance, SkyTeam strives to create a system of
cooperation which has genuine benefits for the customer," said Leo
van Wijk. "This new version of skyteam.com allows us to bring our
customers a unique resource that meets all of their travel needs
under one site." The redesign of skyteam.com was conducted by the
global agency, Draftfcb. About SkyTeam SkyTeam is the global
airline alliance partnering eleven members, including Aeroflot,
Aeromexico, Air France, Alitalia, China Southern, Continental
Airlines, Czech Airlines, Delta Air Lines, KLM Royal Dutch
Airlines, Korean Air and Northwest Airlines, and three Associate
Airlines: Air Europa, Copa Airlines (Panama) and Kenya Airways.
SkyTeam offers its 462 million annual passengers a worldwide system
of more than 16,700 daily flights covering 905 destinations in 169
countries. http://www.skyteam.com/. DATASOURCE: SkyTeam CONTACT:
SkyTeam Communications, +1-646-935-3924 (in the U.S.) Web Site:
http://www.skyteam.com/
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