Chris-Craft Names Millennium Group Corporation (Asia) Exclusive Dealer, Expands Distribution in ASEAN Region
May 05 2023 - 9:37AM
Chris-Craft, America’s Boatbuilder Since 1874 and wholly owned
subsidiary of Winnebago Industries (NYSE: WGO), has named
Millennium Group Corporation (Asia) PLC (MGC-Asia) its exclusive
authorized retailer for Chris-Craft boats in Thailand and the ASEAN
region.
MGC-Asia is a leading automotive and marine retailer that has
earned an excellent reputation selling and servicing luxury goods
for over two decades. MGC-Asia's business ecosystem and expertise
in customer service, plus partners such as Riverdale Marina in
Pathum Thani, Thailand and Ocean Marina in Pattaya, Thailand play
an important role in the recreational boating industry in the
region.
"For over 149 years, Chris-Craft has offered a high level of
craftsmanship and true luxury, becoming an American icon,” said
Steve Heese, president of Chris-Craft. “MGC Marine's expertise in
the luxury segment will now help Chris-Craft expand in a
fast-growing market for recreational marine activities. We believe
our quality boats combined with MGC-Asia’s Lifestyle Mobility
Ecosystem will elevate Chris-Craft into a leading brand in Thailand
and ASEAN."
To commemorate the partnership, Chris-Craft leaders attended the
grand opening of the new MGC-Asia - Riverdale Marina showroom near
Bangkok. With nearly 1,000 attendees, MGC-Asia hosted a blessing of
the building, along with a press conference and a product launch
event.
“The facility is world class, and the Riverdale Marina is the
perfect location for the growth of our brand,” said Gavan Hunt,
head of sales for Chris-Craft. “We are excited about our future
with MGC-Asia and look forward to working with them to showcase our
high-performance, luxury boats.”
The Riverdale Marina facility will sell Chris-Craft’s full line
of boats including the Launch and Launch GT series, the Calypso
series, and the Catalina series. The new showroom displays up to
six boats and features cozy lounges plus an open-air sunset balcony
that offers a breathtaking view.
Aftersales service is also provided at a fully equipped
Chris-Craft service center, with professional team members also
trained by Mercury Marine Singapore. New Chris-Craft owners will
enjoy a full range of personal services, with professional marina
staff on hand to launch and retrieve their boats, followed by a
thorough cleaning before they are securely stored at the dry
dock.
Photos from the event can be found
here.
About Chris-Craft
Chris-Craft, America's boatbuilder Since 1874, leads the
industry in craftsmanship and quality which represents the
company's enduring devotion to its proud past. Chris-Craft is
headquartered in Sarasota, Florida and builds the following
sterndrive and outboard power boat models for the 2023 Collection:
The Launch, Launch GT, Calypso, and the Catalina, which
range in length from 24 to 35 feet. For more information, visit:
www.chriscraft.com. Chris-Craft is a wholly owned subsidiary of
Winnebago Industries (NYSE: WGO), a 65-year-old manufacturer
of outdoor lifestyle products.
For more information, contact:
Daniel Sheaffer, Chris-Craft
Marketing Content Specialist
+1 (941) 358-3733 | dsheaffer@chriscraft.com
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