Cars.com Helps Dealers Jump-Start New-Car Sales with August DealerADvantage LIVE Webinar
August 07 2007 - 1:00PM
PR Newswire (US)
CHICAGO, Aug. 7 /PRNewswire/ -- Cars.com (http://www.cars.com/)
announced today the August edition of its DealerADvantage LIVE
webinar series that will focus on internet tactics that franchise
dealers can use to boost their new-car sales. The free, hour-long
event, Jump-Starting New Car Sales: Your Online Marketing Options,
begins at noon EDT on Aug. 10. "With dealers nationwide confronted
by a slump in the new-car market, we've focused this session on how
to implement a comprehensive internet strategy that will help them
drive more traffic to their stores and desk more deals," said
Dennis Galbraith, vice president of dealer products and operations
at Cars.com. "In addition to buying leads to supplement their
business, successful dealers tell us they use their online
advertising to list their new-car inventory and promote their
new-car specials. This integrated approach allows them to minimize
the impact of the current downturn and to generate more online
traffic." Cars.com training manager Kathy Kimmel will host a panel
of three franchise dealers who will discuss: -- How to create a
multifaceted new-car sales campaign online -- Where to find quality
new-car leads -- Why it's important to market your new-car
inventory through online listings -- Ways to promote your new-car
specials with automotive shopping sites and on your store's website
-- How to effectively work new-car prospects and drive even higher
close rates "It's time to talk about a comprehensive approach that
combines the traditional quote-request process with inventory-based
solutions," Galbraith said. Hundreds of franchise and independent
dealers have attended DealerADvantage LIVE since Cars.com launched
it last September. Dealers do not have to be Cars.com customers to
join, but they must download free WebEx software
(http://www.webex.com/) to participate. More information about the
free webinar, including how to register online and the archive of
previous sessions, is availble at http://dealers.cars.com/live. In
addition to DealerADvantage LIVE, Cars.com offers a comprehensive
dealer training program that includes in-market and web-based
training workshops. Information on upcoming programs can be found
in the Resources & Training section http://dealers.cars.com/.
Here, dealers can also get expert advice anytime with dozens of
informative articles, recorded webinars and more. Archived webinars
include topics such as: -- Right Car, Right Price, Right Profit:
Maintaining Gross on Internet Sales -- Driving Sales with Certified
-- Measuring Your Online ROI -- Put Display Advertising to Work --
Managing Leads: Strategies to Close More Sales -- Picture More
Sales with Multiple Photos About Cars.com Partnered with more than
200 leading metro newspapers, television stations and their
websites, Cars.com (http://www.cars.com/) is the most comprehensive
destination for those looking to buy or sell a new or used car. The
site lists more than 2 million vehicles from 13,000 dealer
customers, classified advertisers and private parties to offer
consumers the best selection of new and used cars online, as well
as the content, tools and advice to support their shopping
experience. Recently selected by Forbes.com as a Best of the Web
site for car shopping, Cars.com combines powerful inventory search
tools and new-car configuration with pricing information, photo
galleries, buying guides, side-by-side comparison tools, original
editorial content and reviews to help millions of car shoppers
connect with sellers each month. Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE:BLC), Gannett Co., Inc.
(NYSE:GCI), The McClatchy Company (NYSE:MNI), Tribune Company
(NYSE:TRB) and The Washington Post Company (NYSE:WPO). DATASOURCE:
Cars.com CONTACT: Brian R. Hannan of Cars.com, +1-312-601-5519,
mobile, +1-312-218-0788, Web site: http://www.cars.com/
http://www.webex.com/
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