Trex Adds Two New Hues With Enhanced Performance to Trex Enhance® Decking Line
September 04 2024 - 9:00AM
Business Wire
Heat-mitigating* Technology Now Available at
Even Cooler Price Points
Trex Company [NYSE:TREX], the world’s largest manufacturer of
wood-alternative decking and railing, and a leader in
high-performance, low-maintenance outdoor living products, is
expanding performance and aesthetic options for homeowners with the
addition of two new colors to the brand’s popular Trex Enhance®
decking line – both featuring heat-mitigating* technology coupled
with affordability.
This press release features multimedia. View
the full release here:
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Tide Pool is one of two new colors to
join the Trex Enhance® decking collection. (Photo: Business
Wire)
“Trex Enhance has been a game-changer for us, for homeowners and
for the entire category,” said Leslie Adkins, group vice president
of marketing and ESG development for Trex Company. “Since its
introduction in 2019, this collection has allowed many would-be
wood decking buyers to make the switch to affordable, high-quality,
low-maintenance Trex decking, driving share away from wood. Our
newest decking colors in this line raise the bar even higher by
combining the ease, performance and affordability of Enhance
decking with the innovation and added benefit of heat-mitigating*
technology, previously available only in higher-priced Trex
offerings.”
Engineered to compete more directly with wood, Trex Enhance
features the durability and ease of maintenance for which Trex
decking is world-renowned with a scalloped profile that makes the
boards lighter weight for easier handling and installation. This
innovative design also contributes to their lower cost.
Made from 95% recycled and reclaimed material, Enhance boards
feature Trex’s proprietary outer shell, which makes them extremely
durable and resistant to fading, staining and scratching. They
won’t rot, warp or splinter and upkeep is hassle-free with no
sanding, staining or sealing required. Just an occasional cleaning
with soap and water is all that is needed to keep boards looking
like new for decades.
New Colors, New Technology
The Enhance decking line is comprised of two color collections.
Enhance Basics consists of proven and popular monochromatic shades
that will now gain a new subtle, misty grey color named Tide Pool.
Enhance Naturals boards, featuring multi-tonal hues that resemble
the streaked looks of natural wood, will now include Honey Grove, a
light, honey brown reflecting evolving consumer trends favoring
brown tones.
Adding to their appeal, these two new additions to the Enhance
line are engineered with heat-mitigating technology in the shell to
reflect UV rays and keep boards cooler* than most other composite
decking products of a similar color and style.
“We introduced this technology with our Trex Transcend® Lineage™
line and are excited to make it available to a broader range of
customers,” noted Adkins. “It’s proven to be a big selling point
for contractors and dealers and homeowners absolutely love it.”
For added peace of mind, all Trex Enhance boards are backed by a
25-year Limited Residential and Fade & Stain Warranty. To learn
more about Trex Enhance decking and view the entire portfolio of
Trex outdoor living products, visit Trex.com.
*Although Trex Enhance Tide Pool and Honey Grove with
heat-mitigating technology are engineered to be cooler than most
other composite decking products of a similar color and style, on a
hot sunny day, they will get hot. On hot days, care should be taken
to avoid extended contact between exposed skin and the deck
surface, especially with young children and those with special
needs.
About Trex Company
For more than 30 years, Trex Company [NYSE: TREX] has invented,
reinvented and defined the composite decking category. Today, the
company is the world’s #1 brand of sustainably made,
wood-alternative decking and deck railing, and a leader in high
performance, low-maintenance outdoor living products. The
undisputed global leader, Trex boasts the industry’s strongest
distribution network with products sold through more than 6,700
retail outlets across six continents. Through strategic licensing
agreements, the company offers a comprehensive outdoor living
portfolio that includes deck drainage, flashing tapes, LED
lighting, outdoor kitchen components, pergolas, spiral stairs,
fencing, lattice, cornhole and outdoor furniture – all marketed
under the Trex® brand. Based in Winchester, Va., Trex is proud to
have been named America’s Most Trusted® Outdoor Decking** 4 Years
in a Row (2021-2024). The company was also recently included on
Barron’s list of the 100 Most Sustainable U.S. Companies 2024,
named one of America’s Most Responsible Companies 2024 by Newsweek
and ranked as one of the 100 Best ESG Companies for 2023 by
Investor’s Business Daily. For more information, visit Trex.com.
You may also follow Trex on Facebook (trexcompany), Instagram
(trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok
(trexcompany), Pinterest (trexcompany) and Houzz
(trex-company-inc), or view product and demonstration videos on the
brand’s YouTube channel (TheTrexCo).
**Trex received the highest numerical score in the proprietary
Lifestory Research 2021-2024 America’s Most Trusted® Outdoor
Decking studies. Study results are based on experiences and
perceptions of people surveyed. Your experiences may vary. Visit
www.lifestoryresearch.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240904006750/en/
Corinne Racine and Abigail Cox L.C. Williams & Associates
312/565-3900 or 800/837-7123 cracine@lcwa.com or acox@lcwa.com
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