EuropaCorp Becomes First Studio to Leverage Tremor Video’s New ACR Theatrical Solution to Connect Video Ad Investment with ...
December 08 2016 - 4:05PM
Business Wire
Tremor Video Ensures Detailed Ad Effectiveness
for EuropaCorp’s Theatrical Releases, Harnessing Proprietary
Technology, Powered by Alphonso, to Create Relationships with
Audiences after Opening Weekend
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, is aiming to change the face of theatrical
advertising. US film studio, EuropaCorp, is the first to take
advantage of Tremor Video’s in-theater attribution solution,
powered by Alphonso’s automatic content recognition (ACR)
technology. The proprietary technology will be applied
for the first time for closed-loop attribution and movie-goer
audience collection on EuropaCorp’s Miss Sloane, released in
New York and Los Angeles on November 25, and in theaters everywhere
on December 9.
“Data and technology have changed the face of television
advertising, and with this new product we’re aiming to do the same
thing for theatrical advertising,” said Abbey Thomas, SVP of
Entertainment and Auto, Tremor Video. “For the first time in over
100 years, a studio can tap into deep insights about consumers who
saw their film opening weekend. By not relying on beacons or
location-based targeting, this automatic content-recognition
technology can tell a much stronger story than ever before and
helps studios better reach their intended audience.”
“The technology from Tremor Video will give us a look the big
picture of media spending,” said Tommy Gargotta, President of
Marketing at EuropaCorp. “EuropaCorp is excited to utilize this
technology to better connect with movie-goers and sustain that
connection.”
Putting “viewers in seats” is an age-old objective for studios,
but until now, location-based devices and beaconing have been
unable to pinpoint which viewers saw their ads and went in-theater.
With this new Alphonso-powered ACR technology, EuropaCorp can track
these proof-points of ad effectiveness, building longer
relationships with theatergoers who converted after seeing their
ads—well beyond opening weekend.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology
to make every advertising moment more relevant for consumers, and
deliver maximum results for buyers and sellers.
About Miss Sloane
In the high-stakes world of political power-brokers, Elizabeth
Sloane (Jessica Chastain) is the most sought after and formidable
lobbyist in D.C. Known equally for her brilliance and her track
record of success, she has always done whatever is required to win.
But when she takes on the most powerful opponent of her career, she
suddenly finds the cost of winning may come at too high a
price.
About EuropaCorp
EuropaCorp is a global film and television studio founded by
visionary director, screenwriter and producer Luc Besson (The Big
Blue, La Femme Nikita, Léon: The Professional, The Fifth Element,
The Lady and Lucy). EuropaCorp has produced the phenomenally
successful Taken and The Transporter franchises and the global
blockbuster Lucy, among other successful films worldwide. The
studio’s upcoming slate includes the action-thriller Renegades,
starring Sullivan Stapleton and JK Simmons; Their Finest, starring
Gemma Arterton and Sam Claflin; and The Circle, starring Emma
Watson and Tom Hanks. Luc Besson is currently in post-production on
the sci-fi epic Valerian and the City of a Thousand Planets,
starring Dane DeHaan and Cara Delevingne.
About Alphonso
Alphonso is the largest TV data company. Alphonso, through its
partnerships with various mobile apps, OTT apps, gaming and living
room devices and Smart TV OEMs, understands what media people are
consuming in real-time and leverages this data for both targeting
and closed loop attribution.
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version on businesswire.com: http://www.businesswire.com/news/home/20161208006196/en/
Media:Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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