Tremor Video Launches Video Monetization Platform for Established and Emerging Premium Publishers
January 14 2015 - 8:30AM
Business Wire
Bonnier Corp, USA TODAY Sports, Young Hollywood
and 40 Other Leading Publishers Sign On To Monetize Video Inventory
Programmatically Through Tremor Video’s Supply Side Platform
(SSP)
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand performance across all screens for the
world’s leading brands and publishers, today announced significant
momentum with its programmatic video platform for premium
publishers, building on its long-standing relationships with a wide
range of publishers. Leading established and emerging media
companies including Bonnier Corp, USA TODAY Sports, Young
Hollywood and 40 other publishers have signed on to one of the
most advanced video monetization platforms in the industry.
Tremor Video has created a unique and powerful video
monetization platform to serve the needs of both established brands
like USA Today Sports and emerging premium brands such as Young
Hollywood that provides them with advanced monetization tools
through a simple intuitive interface. With the explosive growth of
video consumption on mobile, tablets and PCs, both established and
emerging brands are accelerating the distribution of video content
on digital platforms. Tremor Video’s platform provides an ease of
distribution that enables them to efficiently monetize their
content.
“Tremor Video has a successful track record of working with
premium video publishers and we believe we understand their needs
better than platforms that come from a display and direct response
world,” said Manish Jha,
President, Publisher Platforms. “The reason that leading
content brands like USA TODAY Sports, Young Hollywood, the
portfolio of brands housed under Bonnier Corp and 40 others have
signed on to leverage our platform is that Tremor Video brings
expertise, tools, and services that protect publishers incumbent
businesses, while helping them maximize the value of exploding
digital video consumption across devices.”
Tremor Video’s SSP provides publishers the tools and controls to
manage inventory across platforms and devices. Compliant with IAB’s
Open RTB 2.2 specifications, the platform leverages server to
server integrations with demand sources to facilitate a robust
auction environment, helping maximize revenue and fill rates. The
controls enhance the value to publishers by providing transparency
tools, enabling the optimum level of transparency for the right
advertiser or category. The SSP empowers publishers to create
invite only auctions, or private marketplaces, so only selected
advertisers have the opportunity to buy a given publisher’s
inventory.
Publishers are also able to leverage first and third party data
and expose inventory and data selectively to advertisers, helping
optimize revenue and quality of advertisers. Tremor Video’s SSP
enables publishers to define advertiser and category level black
and white lists to manage potential sales channel conflicts in
their direct advertiser relationships.
“After a three-year partnership, Tremor Video’s customer service
and publisher account management have proven to be top notch,” said
Sean Holzman, Chief Digital Revenue Officer at Bonnier. “They have
a long history and successful track record of understanding premium
video content, which is critical to us as we monetize our content
as effectively as possible.”
“USA TODAY Sports has been a partner of Tremor Video’s
for years through its premium media network and we’re excited to
extend this relationship,” said Chris Pirrone, General
Manager, Sports Digital Properties, USA TODAY Sports
Media Group. “Partnering with Tremor Video allows us to
focus on growing and investing in quality content, knowing that
they will match up quality demand with our premium video
inventory.”
“We need a video ad partner who can help us maximize the value
of our rapidly growing portfolio of content in a way that we can
easily customize to our needs and that provides us transparency
regarding demand pricing and sources," said RJ Williams, CEO of
Young Hollywood. “We had never seen the transparency controls
Tremor Video has in place and that’s one of the leading
reasons we chose them.”
Built from the ground up for premium video Tremor Video's SSP is
one of the most advanced video monetization platforms in the
industry. Publishers can choose to utilize the platform on a
managed- or self-service basis.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our platform offers the
full spectrum of video ad products and services, including
programmatic buying and selling and analytics that connect the
two.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to or adoption of new products, technology or services or
enhancements to the features or functionality of Tremor Video’s
existing products, technology or services. Important factors that
could cause actual results to differ materially include: the impact
of technological development and competition; market acceptance of
Tremor Video’s products or services; design, manufacturing or
software defects; changes in client preferences or demands; changes
in industry standards and interfaces; global economic conditions;
as well as other factors detailed from time to time in the reports
Tremor Video files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Tremor Video disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
Tremor Video Corporate CommunicationsMedia:Mandy Albers,
646-278-7416malbers@tremorvideo.comorInvestor
Relations:Andrew Posenaposen@tremorvideo.com
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