Telaria Introduces First Comprehensive Addressable CTV Solution “Audience Connect” for Publishers and Marketers
September 26 2019 - 8:00AM
Business Wire
Sophisticated and Scalable Solution to Drive
Better Audience Accuracy and Performance for Video Advertisers
Telaria, Inc. (NYSE:TLRA), the complete software platform that
optimizes yield for leading video publishers, announced today the
launch of Telaria Audience Connect for publishers and marketers,
the most comprehensive suite of addressable products built for CTV,
mobile, and desktop OTT. Audience Connect makes it easy for brand
advertisers to deliver on-target campaigns, spanning multiple
addressable criteria, to best leverage the scale and quality of
Telaria’s premium publishers.
Audience Connect ensures marketers’ messages successfully reach
the right viewer in the right context by leveraging three key data
sets to connect to viewers; specifically, via first- and
third-party data sources, contextual data and campaign performance
metrics.
- Addressable Connect enables advertisers to target desired
audiences using first-party addressable publisher demographics,
verified audience data from leading third-party sources and
Telaria-verified platform data
- Contextual Connect allows advertisers to reach viewers through
show-level, genre, and device targeting, in addition to whitelist
and blacklist preferences
- Performance Connect enables advertisers to buy against key
campaign goals such as viewability, completion rate, eCPM and
CTR
Audience Connect is available to advertisers via custom-built
Private Marketplace Packages (PMPs) that leverage programmatic
connections with Telaria’s leading DSP partners. As with all of
Telaria’s platform products, publishers participating in Audience
Connect PMPs have complete choice and control over the data they
wish to expose, and to whom, on a deal-by-deal basis.
“With linear addressability opportunities declining as cord
cutters and cord-nevers swell, television buyers need a scalable
solution to reach their desired audiences,” said Paige Bilins,
Chief Product Officer at Telaria. “We are providing a real
alternative while solving the issue of wasted impressions by using
an array of rich data to deliver the right message to the right
person at the right time – at scale. For the first time, Telaria
has the ability to connect the dots for buyers and sellers in a
unique way no other company has been able to execute to date.”
“The industry has limited ‘addressable’ to mean only
household-level targeting on television, but we believe CTV is
inherently addressable and can go beyond basic household-level data
and holistically optimize audience, contextual, and behavioral
criteria to drive campaign performance. This is a pivotal moment
for publishers and buyers as they look to create more valuable
inventory and execute campaigns with greater success and accuracy,”
said Laura Buchman, Vice President of Addressable and Audience
Strategy at Telaria.
Audience Connect is currently being leverage by a number of key
CTV publishers and advertisers.
About Telaria Telaria, Inc. (NYSE:TLRA) powers the future
of TV advertising with proprietary, programmatic software that
optimizes ad yield for leading video publishers across desktop,
mobile and CTV. Telaria’s clients include the most innovative video
content publishers across the globe such as Hulu, SlingTV, SonyVue,
PlutoTV, TubiTV, Singtel, Australia’s Channel Nine and Channel Ten,
and Brazil’s Globo.
Telaria is headquartered in New York City and supports its
global client base out of 13 offices worldwide across North
America, EMEA, LATAM and APAC.
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version on businesswire.com: https://www.businesswire.com/news/home/20190926005103/en/
Media Contact Telaria, Inc. Lekha Rao lrao@telaria.com
646-226-0254 Investor Relations: Andrew Posen IR@telaria.com
212-792-2315
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