Salesforce Is In Advanced Talks to Buy Slack, Sources Say -- 2nd Update
November 25 2020 - 3:55PM
Dow Jones News
By Cara Lombardo, Liz Hoffman and Dana Cimilluca
Salesforce.com Inc. is in advanced talks to buy Slack
Technologies Inc., according to people familiar with the matter, a
deal that would unite a giant in business software with a buzzy
newcomer on a mission to replace office email.
The companies could reach a deal within days -- possibly by the
time Salesforce reports its third-quarter financial results
Tuesday, some of the people said. Slack, with a market value of
more than $17 billion as of Wednesday morning, would be
Salesforce's largest acquisition ever. There is no guarantee the
companies will reach an agreement.
Salesforce is the world's biggest seller of software that
companies use to manage their customer relationships. Started 21
years ago and run by co-founder Marc Benioff, it was a pioneer in
providing software via the cloud through a subscription rather than
a costly upfront installation. Mr. Benioff, chairman and chief
executive, is one of Silicon Valley's highest profile executives, a
status he burnished with the purchase of Time magazine.
Salesforce has a market value of some $230 billion after years
of big gains and its rich stock price -- which trades at nearly 100
times its trailing-year profits -- gives the company a valuable
currency to use for takeovers.
Mr. Benioff has gradually moved to expand the services
Salesforce offers to customers to become more of an all-purpose
software provider, helping companies with everything from analyzing
their data using artificial-intelligence tools to managing staff.
That has put Salesforce in more direct competition with other
business-software vendors including Microsoft Corp.
Microsoft and Salesforce's rivalry has increased in recent years
and could intensify if Salesforce succeeds in buying Slack.
Microsoft, the Redmond, Wash., software goliath, roughly four years
ago acquired social-media company LinkedIn, beating out a bid by
Salesforce. Microsoft more recently has been heavily pushing its
Teams suite that offers Slack-like features.
Salesforce has made a string of acquisitions to boost its reach,
including the $15 billion-plus takeover of data-analytics platform
Tableau Software in 2019 and a smaller deal this year for
cloud-software provider Vlocity Inc. It has also eyed social media,
not just LinkedIn but also holding talks to buy Twitter Inc. in
2016 that were dropped after shareholders balked at the idea.
San Francisco-based Slack makes instant-messaging software that
it pitches as a solution to what it says is cluttered and intrusive
office email. It launched in 2009 as a gaming company called Tiny
Speck, but pivoted to the messaging app it had developed for
internal use.
Once a niche product popular with technology developers, Slack
has become more mainstream and this year received a boost as the
coronavirus pandemic sent millions of white-collar workers to home
offices. New installations hit 1.8 million in March, a monthly
record, and are up 50% so far this year from the same period in
2019, according to Sensor Tower, which tracks app downloads.
But unlike other remote-work companies whose shares have soared
in recent months, such as Zoom Video Communications Inc., Slack's
shares have risen only modestly -- and that could open the door to
an acquisition at an acceptable premium. In June, Slack withdrew
its guidance for 2020 billings, citing ongoing uncertainty over the
course of the virus.
Co-founder and Chief Executive Stewart Butterfield has been
trying to turn Slack into more than a communications tool for
business. Slack has partnered with other software vendors to
transform itself into a platform through which companies can access
a variety of services they need to run their operations, offering
interfaces for other business-tool providers such as Workday Inc.,
cloud-storage vendor Dropbox Inc. and Salesforce.
Slack was one of the first high-profile companies to go public
through an unusual method called a direct listing, in which the
company simply floats its existing shares onto an exchange and lets
the market determine the price without investment banks serving as
gatekeepers.
Slack shares are little changed since their June 2019 debut on
the New York Stock Exchange. The company's stock closed Tuesday at
$29.58, compared with the reference price in the direct listing of
$26.
The shares were up about 30% Wednesday afternoon after The Wall
Street Journal reported on a possible deal with Salesforce, whose
stock dropped nearly 5%.
Mr. Butterfield and a handful of venture-capital firms control a
majority of the company's voting stock through supervoting shares,
as is the case with many recent Silicon Valley startups. Japanese
technology giant SoftBank Group Corp. controls 11% of the
votes.
--Maureen Farrell contributed to this article.
Write to Cara Lombardo at cara.lombardo@wsj.com, Liz Hoffman at
liz.hoffman@wsj.com and Dana Cimilluca at
dana.cimilluca@wsj.com
(END) Dow Jones Newswires
November 25, 2020 15:40 ET (20:40 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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