Pulitzer Inc. Reports Twelfth-Period Revenue for Four Weeks Ended
December 26, 2004 ST. LOUIS, Jan. 24 /PRNewswire-FirstCall/ --
Pulitzer Inc. (NYSE:PTZ) today announced that revenue increased 1.6
percent for the four-week accounting period ended December 26,
2004, and 5.0 percent for the fifty-two- week year-to-date period
when compared to the respective 2003 periods. December 2004
advertising revenue in St. Louis and at the 12 Pulitzer Newspapers,
Inc. ("PNI") markets increased 2.7 percent, with increases of 0.3
percent at the St. Louis operations and 9.0 percent at PNI. On a
comparable basis, excluding the results of PNI acquisitions absent
in the comparable periods of 2004 and 2003, total revenue increased
1.1 percent for the four-week period ended December 26, 2004, and
increased 4.2 percent for the fifty-two-week year-to-date period.
Total comparable advertising revenue increased 2.2 percent for the
four-week period ended December 26, 2004, and increased 5.0 percent
for the fifty-two-week year-to-date period. Twelfth-period 2004
comparable advertising revenue increased 0.3 percent at the St.
Louis operations and 7.0 percent at PNI. Comparable advertising
revenue increased 3.5 percent at the St. Louis operations and 9.1
percent at PNI for the fifty-two-week year-to-date period. The
principal components of the twelfth-period comparable advertising
revenue results for St. Louis and PNI were: -- Comparable retail
advertising revenue, including preprints, increased 1.5 percent.
Comparable retail ROP revenue decreased 5.3 percent, principally
due to weakness in the major department store, entertainment, and
furniture categories, and the absence in 2004 of revenue related to
a special advertising section commemorating the 125-year
anniversary of the St. Louis Post-Dispatch (the "Post-Dispatch") in
December 2003. The absence of this special section also affected
St. Louis local territory revenues, which decreased 6.2 percent.
Comparable retail ROP revenue decreased 10.9 percent in St. Louis
and increased 6.7 percent at PNI. Comparable retail preprint
revenue increased 18.0 percent in St. Louis reflecting, in part, a
strong performance by Local Values, the Post-Dispatch's direct mail
initiative. PNI retail preprint revenue increased 8.1 percent. --
Comparable twelfth-period national advertising revenue, including
preprints, increased 4.6 percent versus 2003, principally due to
strength in the telecommunication and packaged goods categories,
partially offset by weakness in the travel category. Comparable
national preprint revenue increased 79.3 percent for the period,
and comparable national ROP revenue decreased 6.7 percent.
Comparable national advertising revenue, including preprints,
increased 5.6 percent in St. Louis and decreased 18.2 percent at
PNI. -- Comparable twelfth-period classified revenue increased 2.6
percent versus 2003. Comparable Classified Advertising Revenue
Percentage Change 2004 Versus 2003 Total Pulitzer, including Tucson
Tucson Total Newspaper Newspaper PERIOD 12 St. Louis PNI Pulitzer
Agency Agency Help Wanted 16.4% 29.2% 19.7% 39.2% 22.5% Automotive
(12.2%) (18.1%) (13.6%) 2.7% (11.8%) Real Estate 3.6% 16.2% 8.6%
4.0% 8.2% Total Classified Revenue 0.4% 8.1% 2.6% 13.3% 3.9%
Comparable Classified Advertising Revenue Percentage Change 2004
Versus 2003 Total Pulitzer, including Tucson Tucson Total Newspaper
Newspaper Year-to-date St. Louis PNI Pulitzer Agency Agency Help
Wanted 9.5% 33.1% 14.9% 30.9% 16.9% Automotive 2.8% (0.9%) 1.9%
8.0% 2.6% Real Estate 6.9% 18.6% 10.4% (2.3%) 9.3% Total Classified
Revenue 6.0% 15.8% 8.6% 12.4% 9.0% December 2004 revenue associated
with the Company's 50 percent interest in the Tucson Newspaper
Agency ("TNI") increased 7.4 percent, and total advertising revenue
increased 9.9 percent. TNI retail revenue, including preprints,
increased 7.1 percent, with a 5.4 percent increase in retail ROP
and a 10.7 percent increase in retail preprint revenue. Local
territory revenues decreased 3.7 percent for the period. TNI
national revenue, including preprints, increased 35.2 percent, with
both ROP and preprints showing strong gains. December classified
revenue increased 13.3 percent. Pulitzer Inc., through various
subsidiaries and affiliated entities, is engaged in newspaper
publishing and related new media activities. The Company's
newspaper operations include two major metropolitan dailies, the
St. Louis Post-Dispatch and the Arizona Daily Star in Tucson,
Ariz., and, through its Pulitzer Newspapers, Inc. ("PNI")
subsidiary, 12 other dailies and more than 65 weekly newspapers,
shoppers and niche publications. The PNI dailies are The
Pantagraph, Bloomington, Ill.; The Daily Herald, Provo, Utah; the
Santa Maria Times, Santa Maria, Calif.; The Napa Valley Register,
Napa, Calif.; The World, Coos Bay, Ore.; The Sentinel, Hanford,
Calif.; the Arizona Daily Sun, Flagstaff, Ariz.; The Daily
Chronicle, DeKalb, Ill.; The Garden Island, Lihue, Hawaii; the
Daily Journal, Park Hills, Mo.; The Lompoc Record, Lompoc, Calif.;
and The Daily News, Rhinelander, Wis. The Company's newspaper
operations also include the Suburban Journals of Greater St. Louis,
a group of 38 weekly papers and various niche publications. The
Company's new media and interactive initiatives include
STLtoday.com in St. Louis, azstarnet.com in Tucson, and Web sites
for all of its other dailies. Pulitzer Inc. is the successor to the
company originally founded by Joseph Pulitzer in St. Louis in 1878.
For further information, visit our Web site at
http://www.pulitzerinc.com/. NOTES: Statements in this press
release concerning the Company's business outlook or future
economic performance, anticipated profitability, revenues, expenses
or other financial items, together with other statements that are
not historical facts, are "forward-looking statements" as that term
is defined under the Federal Securities Laws. Forward-looking
statements are subject to risks, uncertainties and other factors
which could cause actual results to differ materially from those
stated in such statements. Such risks, uncertainties and other
factors include, but are not limited to, industry cyclicality, the
seasonal nature of the business, changes in pricing or other
actions by competitors or suppliers (including newsprint), outcome
of labor negotiations, capital or similar requirements, and general
economic conditions, any of which may impact advertising and
circulation revenues and various types of expenses, as well as
other risks detailed in the Company's filings with the Securities
and Exchange Commission. Although the Company believes that the
expectations reflected in "forward-looking statements" are
reasonable, it cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, investors are cautioned
not to place undue reliance on any such "forward-looking
statements," and the Company disclaims any obligation to update the
information contained herein or to publicly announce the result of
any revisions to such "forward-looking statements" to reflect
future events or developments. PULITZER INC. AND SUBSIDIARIES
PERIOD REVENUE AND STATISTICAL REPORT (Revenue in
thousands--Unaudited) Four Four 52 25 Weeks Weeks Weeks Weeks Ended
Ended Ended Ended Dec. 26, Dec. 28, Dec. 26, Dec. 28, 2004 2003
Change 2004 2003 Change (Note 3) (Note 3) Consolidated Operating
Revenue (Note 1): Advertising: Retail $10,996 $11,529 (4.6%)
$123,429 $120,284 2.6% National 2,462 2,638 (6.7%) 26,876 29,000
(7.3%) Classified 8,010 7,747 3.4% 134,402 122,559 9.7% Total
21,468 21,914 (2.0%) 284,707 271,843 4.7% Preprints 7,456 6,248
19.3% 70,064 63,249 10.8% Total Advertising 28,924 28,162 2.7%
354,771 335,092 5.9% Circulation 6,000 6,310 (4.9%) 81,288 80,639
0.8% Other 611 503 21.5% 7,596 6,933 9.6% Total $35,535 $34,975
1.6% $443,655 $422,664 5.0% Operating Revenue of Consolidated
Subsidiaries: St. Louis Operations (Note 2): Advertising $20,372
$20,315 0.3% $250,684 $242,277 3.5% Circulation 4,491 4,790 (6.2%)
60,676 59,890 1.3% Other 224 129 73.6% 2,575 1,751 47.1% Total
$25,087 $25,234 (0.6%) $313,935 $303,918 3.3% Pulitzer Newspapers,
Inc. Advertising $ 8,552 $ 7,847 9.0% $104,087 $ 92,815 12.1%
Circulation 1,509 1,520 (0.7%) 20,612 20,749 (0.7%) Other 387 374
3.5% 5,021 5,182 (3.1%) Total $10,448 $ 9,741 7.3% $129,720
$118,746 9.2% Operating Revenue of Unconsolidated Newspaper Joint
Venture: Pulitzer's 50% share of Tucson Newspaper Agency:
Advertising $ 3,698 $ 3,366 9.9% $ 43,979 $ 41,496 6.0% Circulation
875 903 (3.1%) 11,339 11,467 (1.1%) Other 45 29 55.2% 541 447 21.0%
Total $ 4,618 $ 4,298 7.4% $ 55,859 $ 53,410 4.6% Note 1
Year-to-year comparisons are affected by acquisitions of weekly
newspapers, shoppers, and niche publications within the last 12
months that complement the Company's newspapers in several markets.
On a comparable basis, excluding the impact of the acquisitions for
comparable ownership periods in each year, advertising and total
revenues would have increased as follows: Four Weeks 52 Weeks
Comparable Change Comparable Change Total Total Pulitzer PNI
Pulitzer PNI Advertising Revenue 2.2% 7.0% 5.0% 9.1% Total Revenue
1.1% 5.5% 4.2% 6.6% Note 2 Includes revenues of the St. Louis
Post-Dispatch, Suburban Journals of Greater St. Louis, St. Louis
e-media operations, and STL Distribution Services. Note 3 Certain
reclassifications have been made to the 2003 financial statements
and statistical data to conform with the presentation made in 2004.
PULITZER INC. AND SUBSIDIARIES PERIOD REVENUE AND STATISTICAL
REPORT SELECTED STATISTICAL INFORMATION Four Four 52 52 Weeks Weeks
Weeks Weeks Ended Ended Ended Ended Dec. 26, Dec. 28, Dec. 26, Dec.
28, 2004 2003 Change 2004 2003 Change (Note 3) (Note 3) Advertising
Linage (in thousands of inches): ST. LOUIS POST-DISPATCH:
Advertising Inches Full run (all zones) Retail 63.5 78.2 (18.8%)
736.7 785.6 (6.2%) National 15.5 18.1 (14.4%) 177.0 198.1 (10.7%)
Classified 54.5 57.9 (5.9%) 964.5 995.5 (3.1%) Total 133.5 154.2
(13.4%) 1,878.2 1,979.2 (5.1%) Part run (Retail/ Classified) 27.9
37.7 (26.0%) 479.5 487.4 (1.6%) Total Inches 161.4 191.9 (15.9%)
2,357.7 2,466.6 (4.4%) TUCSON NEWSPAPER AGENCY: Star/Citizen
advertising inches Full run (all zones) Retail 123.6 128.2 (3.6%)
1,447.1 1,498.7 (3.4%) National 4.6 5.4 (14.8%) 71.8 89.1 (19.4%)
Classified 107.1 112.6 (4.9%) 1,659.0 1,560.0 6.3% Total 235.3
246.2 (4.4%) 3,177.9 3,147.8 1.0% Part run (Retail/ Classified) 1.6
1.6 0.0% 22.2 29.0 (23.4%) Total Inches 236.9 247.8 (4.4%) 3,200.1
3,176.8 0.7% Circulation (Note 4): Four Four 52 52 Weeks Weeks
Weeks Weeks Ended Ended Ended Ended Dec. 26, Dec. 28, Dec. 26, Dec.
28, 2004 2003 Change 2004 2003 Change ST. LOUIS POST-DISPATCH:
Daily 280,475 281,910 (0.5%) 291,626 285,216 2.2% Sunday 440,866
460,931 (4.4%) 450,664 459,594 (1.9%) COMBINED PULITZER NEWSPAPERS,
INC.: Daily 198,709 191,464 3.8% 192,390 190,882 0.8% Sunday
187,930 188,485 (0.3%) 189,089 190,077 (0.5%) TUCSON NEWSPAPER
AGENCY: Star Daily 109,016 105,752 3.1% 106,618 103,844 2.7%
Citizen Daily 29,605 32,357 (8.5%) 30,937 33,370 (7.3%) Combined
Daily 138,621 138,109 0.4% 137,555 137,214 0.2% Star Sunday 170,467
173,141 (1.5%) 168,482 170,669 (1.3%) Online Page Views (in
thousands): Four Four 52 52 Weeks Weeks Weeks Weeks Ended Ended
Ended Ended Dec. 26, Dec. 28, Dec. 26, Dec. 28, 2004 2003 Change
2004 2003 Change (Note 3) (Note 3) St. Louis 33,871 25,604 32.3%
393,029 258,019 52.3% Combined PNI Web sites 9,336 7,346 27.1%
108,870 88,934 22.4% Combined Tucson Web sites 7,842 6,433 21.9%
81,360 79,103 2.9% Totals 51,049 39,383 29.6% 583,259 426,056 36.9%
Note 4 Year-to-date circulation levels represent averages
(unaudited) for the current ABC annual audit periods ending
September 30 and December 31 for the St. Louis Post-Dispatch and
Tucson Newspaper Agency, respectively. Year-to- date PNI amounts
represent combined averages (unaudited) for the annual periods
ending December 31. DATASOURCE: Pulitzer Inc. CONTACT: James V.
Maloney, Director of Shareholder Relations, of Pulitzer Inc.,
+1-314-340-8402 Web site: http://www.pulitzerinc.com/
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