Iconic American lifestyle brand automates
in-store processes in the cloud with Oracle's retail solutions to
better serve its customers and associates
CHARLOTTE, N.C., July 18,
2023 /PRNewswire/ -- Oracle Retail Cross Talk --
Resort and fashion retailer Lilly Pulitzer is transforming its
in-store experience for shoppers and associates with Oracle Cloud.
Lilly Pulitzer can be found online, in more than 60 retail stores,
in major department stores, and more than 50 Signature stores
nationwide. To automate and scale how it serves shoppers in store,
the brand recently implemented the mobile Oracle Retail Xstore
Point of Service (POS) system and Oracle Retail Xstore Office Cloud
Service. Running on tablets, cloud-based solutions provide
Lilly Pulitzer's associates with visibility into a customer's prior
purchase history and inventory levels so they can help shoppers
discover the brand's latest distinctive prints from anywhere in the
store.
"Connecting with our customers and local communities to create
meaningful experiences every day is a priority for Lilly sales
associates," said Michelle Kelly,
CEO, Lilly Pulitzer. "With Oracle
Retail Xstore POS, our associates now have the time and tools to
effectively engage with and delight our customers during pivotal
moments in their shopping experience."
Helping customers and associates shine bright
Lilly Pulitzer sales associates thrive in a creative environment
where they can interact with customers to help them find the right
outfit and accessories for their vacations and everyday wardrobe.
With help from Oracle Retail Consulting and Deloitte, Lilly
Pulitzer selected and implemented the Oracle Retail Xstore POS
system based on its proven performance, leading platform
capabilities, scalability, and regular delivery of new updates and
innovations. With Oracle Xstore Office Cloud Service, Lilly
Pulitzer was also able to integrate promotions into the POS system,
including its 'Gift with Purchase' offers and loyalty program.
"The new Oracle mobile POS allows our associates to execute a
seamless transaction from anywhere in the store, capture data to
grow the loyalty program, and review purchase history to make
real-time recommendations," said Rachael
Crews, VP of Digital Commerce, Customer Engagement, Lilly
Pulitzer. "Having this intelligence at their fingertips can be a
game changer in moving our customers from browsers to buyers."
"POS technology should automate processes, streamline
transactions, and deliver quick scale without the customer even
noticing," said Mike Webster, senior
vice president, and general manager, Oracle Retail. "For lifestyle
brands like Lilly, the merchandise, culture, and selling
environment drive success. Our goal is to enable sales associates
to stay focused and available throughout the entire shopping
experience ensuring customers get the attention they deserve."
About Oracle
Oracle offers suites of
integrated applications plus secure, autonomous infrastructure in
the Oracle Cloud. For more information about Oracle (NYSE:
ORCL), please visit us at oracle.com.
About Lilly Pulitzer
In 1959-ish, Lilly Pulitzer set out to create her own happiness,
opening a juice stand in Palm
Beach. In need of an everyday uniform, she asked her
dressmaker for something to camouflage splashes of citrus juice.
The result? A comfortable, sleeveless shift dress made of colorful
printed cotton. Since those early days, Lilly designs have been
beloved for their casual glamour, vibrant optimism, and endlessly
joyful spirit. Lilly was an original with the confidence to break
all the rules, the humility to pull it off, and the vision to make
women feel as good as they look. Today, her spirit is reflected in
the brand's imaginative prints and lively colors, which inspire
everyone to shine bright and stand out. The Lilly Pulitzer mission
is to inspire confidence and optimism, inviting everyone to shine
bright and stand out. Learn more at www.lillypulitzer.com. Lilly
Pulitzer is a wholly-owned subsidiary of Oxford Industries (NYSE:
OXM).
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SOURCE Oracle