NEW
YORK, July 11, 2023 /PRNewswire/ -- With summer
heating up, OUTFRONT Media's (NYSE:OUT) OUTFRONT XLabs
continues to sizzle winning both a Gold Lion for Digital Craft -
Metaverse/New Realities and a Bronze Lion for Entertainment -
Music-Led Brand Experience for its partnership activation with
Google and Gorillaz. The awards were presented during the
prestigious Cannes Lions 70th International Festival
of Creativity in the south of France.
OUTFRONT XLabs is OUTFRONT's interdisciplinary, creative
innovation group focused on the intersection of human-centered
design and outdoor media. The group, led by Vice President of
Digital Creative, Chad Shackelford,
is dedicated to integrating emerging technologies into OOH to power
cutting-edge creative, today and tomorrow. Said Shackelford, "To
win Gold and Bronze at Cannes Lions is such an amazing moment for
the entire XLabs team. We've been utilizing emerging technologies
to keep pushing creative boundaries in digital OOH for our brand
partners for some time now, so it's incredibly satisfying to have
our partnership with Google and Gorillaz be recognized on the
global stage."
Last December OUTFRONT XLabs, working in partnership with
Google's ARCore Geospatial API, helped transform Times Square in
New York City into a live stage
for a revolutionary music performance by award-winning virtual band
Gorillaz. The band played Skinny Ape from its new album as
part of an immersive outdoor experience. Augmented reality (AR) was
utilized to transform one of the world's most iconic skylines -
while blurring the lines between physical, digital and virtual
activations - to offer a new breed of live, cultural experience for
the fans who watched from street level.
OUTFRONT XLabs and OUTFRONT STUDIOS combine to provide OUTFRONT
with formidable creative firepower within the industry and beyond.
Recognizing that over 75% of an advertisement's effectiveness stems
from its creative elements (Ipsos, 2020), OUTFRONT prioritizes
creativity when serving its clients and partners. Acclaimed
in-house creative agency, OUTFRONT STUDIOS, delivers some of the
best-in-class design solutions for marketers and brands. Their
expertise and dedication ensure that clients receive amazing
creative executions that can captivate audiences and drive
results. The OUTFRONT STUDIOS and XLabs teams are the
recipient of over 175 combined creative awards, including the
prestigious Gold and Bronze Cannes Lion.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and
creativity to connect brands with consumers outside of their homes
through one of the largest and most diverse sets of billboard,
transit, and mobile assets in North
America. Through its technology platform, OUTFRONT will
fundamentally change the ways advertisers engage audiences
on-the-go.
OUTFRONT Media
Contacts:
|
|
Don Ciaramella / Matt
Biscuiti
|
Courtney
Richards
|
The Lippin Group
|
OUTFRONT
Media
|
+1.212.986.7080
|
(646)
876-9404
|
outfront@lippingroup.com
|
courtney.richards@outfront.com
|
|
|
Stephan Bisson
|
|
OUTFRONT Media
|
|
212-297-6573
|
|
stephan.bisson@outfront.com
|
|
View original content to download
multimedia:https://www.prnewswire.com/news-releases/outfront-media-wins-gold--bronze-lion-in-cannes-301874308.html
SOURCE OUTFRONT Media Inc.