Limited Edition Bottle Commemorates Nobel Laureate Gabriel Garcia Marquez, Partnership Between O-I and Leading Colombian Rum...
January 27 2014 - 11:00AM
FOR IMMEDIATE
RELEASE
For more information,
contact:
Lisa Babington
Senior Communications
Manager
567 336-1445
lisa.babington@o-i.com
Limited Edition Bottle Commemorates Nobel Laureate Gabriel Garcia
Marquez, Partnership Between O-I and Leading Colombian Rum
Producer
Fabrica de Licores de Antioquia Selects
Covet Classics(TM) Line for Reserve Rum
Perrysburg, Ohio (Jan. 27, 2013) - Owens-Illinois,
Inc.(NYSE: OI), the world's largest glass container manufacturer
and preferred partner for many of the world's leading food and
beverage brands, has unveiled a new glass packaging for
Colombian-based Fabrica de Licores de Antioquia (FLA). The
limited-edition super premium rum has been released under FLA's Ron
Maestro collection and pays homage to Colombian writer and Nobel
laureate Gabriel García Márquez, also known as 'Gabo.' Ron Maestro
Gabo Special Reserve marks O-I's second arts-inspired partnership
with FLA since 2012.
Ron Maestro Gabo packaging is a result of strong
collaboration between FLA and O-I's Covet(TM) team. This special
spirit is packaged in a glass bottle from O-I's Covet Classics(TM)
line. Working together, the bottle and the decoration capture the
magic of Gabo' works and celebrate the unique flavors of FLA's
spirit. The label features Gabo's face surrounded by the titles of
his various literary works and a number of colorful butterflies, a
reference to a character from the "One Hundred Years of Solitude"
who was always surrounded by yellow butterflies. The bottle is
produced at O-I's manufacturing facility in Soacha, Colombia.
"We are thrilled to collaborate with FLA yet
again," said Gabriel Sanchez, director of Covet(TM), O-I Latin
America. "By leveraging our Covet(TM) designs for Ron Maestro
Gabo, this new bottle fully captures the essence of the spirit as
well as the heritage and legacy of Gabo that FLA
desired."
Ron Maestro Gabo Special Reserve was created by a panel of expert
spirits tasters who worked for more than six months to achieve a
unique blend of 30-, 17- and 12-year vintage rums from FLA's aging
cellars for a flavor profile that would be deserving of the
internationally-recognized author. The spirit is currently
available in limited quantities in Colombia.
For more information on Master Ron Gabo, FLA and
O-I's Covet(TM) Classics Line, visit www.o-i.com.
###
About Covet(TM)
Covet(TM) is a collection of luxury glass packaging products and
related services that help super premium brands achieve their
business objectives and deepen their connections with consumers.
Covet brings the best of O-I's global capabilities, including
custom glass design and decoration, a collection of classic O-I
bottle designs and O-I's innovation portfolio to help high-end
brands seize market opportunities.
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass
container manufacturer and preferred partner for many of the
world's leading food and beverage brands. With revenues of $7.0
billion in 2012, the Company is headquartered in Perrysburg, Ohio,
USA, and employs approximately 22,500 people at 79 plants in 21
countries. O-I delivers safe, sustainable, pure, iconic,
brand-building glass packaging to a growing global marketplace.
O-I's Glass Is Life(TM) movement promotes the widespread benefits
of glass packaging in key markets around the globe. For more
information, visit www.o-i.com or www.glassislife.com.
Ron Maestro Gabo Bottle
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Owens-Illinois, Inc. via Globenewswire
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