Brian Clarke Bottle Design Elevates Premium Craft Spirits Category
December 04 2013 - 9:30AM
FOR IMMEDIATE
RELEASE
For more information,
contact:
Lisa Babington
Senior Manager, Corporate Communications
Perrysburg, Ohio, US
567 336-1445
lisa.babington@o-i.com
Brian Clarke
Bottle Design Elevates Premium Craft Spirits
Category
O-I Partners with Brazilian Premium Spirits
Maker
Perrysburg, Ohio (Dec. 4, 2013) - A striking new
bottle developed by Owens-Illinois, Inc. (NYSE: OI) for cachaça
spirit maker Yaguara has debuted in Brazil. The bottle was created
for the new ultra-premium spirit through a design partnership
between renowned UK artist Brian Clarke, the O-I Covet(TM) team and
Yaguara.
The new bottle creates a differentiated shelf
presence to support Yaguara's high-end positioning for its cachaça
brand in the global market. Cachaça is a high proof, cane-based
spirit and the national spirit of Brazil. The bottle, which
reflects Brian Clarke's artistry, is made at O-I's Soacha,
Colombia, plant. Covet(TM) is O-I's collection of luxury packaging
products.
"Covet's luxury product and service offerings were
the perfect match for Yaguara's business objectives," said Rildo
Lima, vice president and general manager of O-I's Covet(TM) brand.
"O-I is proud to support Yaguara's strategy to create a new sense
of luxury in the cachaça category. Offering this prestige product
through a genuine work of art raises the profile of cachaça spirits
in global markets."
"O-I has been an integral partner in getting
Cachaça Yaguara to market," said Thyrso Camargo, co-founder of
Yaguara. "Their commitment to breaking the boundaries in glass and
bottle design has led to the fantastic product we have today.
Consumers have responded very positively to the product at both the
launch events in Brazil."
This is the first commercial collaboration for
Clarke, one of the world's most famous stained glass artists. "This
project has given me the chance to celebrate the artistry of glass
with a global audience," said Clarke. "The bottle's form is
familiar, but its radical exterior hints at the elixir within, a
promise of all that makes life enjoyable."
This bottle is O-I's third collaboration to bring
an artistic aesthetic to consumers. In 2011, O-I partnered with
renowned artist Fernando Botero to create the bottle for Colombian
rum maker Ron Medellin's signature product. Last month, O-I and Ron
Medellin partnered on a bottle inspired by Pulitzer Prize-winning
author Gabriel Garcia Marquez.
More than one billion liters of cachaça were
consumed in 2011, according to International Wine and Spirit
Research (IWSR) 2012. This is more than twice the global
consumption of gin and four times the consumption of tequila.
Cachaça is forecast to be among the fastest-growing categories of
all spirit categories according to IWSR, with the fastest growth
happening in Western Europe, North America and Asia. Just as
tequila climbed from the national spirit of Mexico to the
world-wide stage over the past 15 years, cachaça is poised to make
its mark on the global scene.
"We're seeing a continued trend in the growing
preference for new world tastes in old world markets," said Lima.
"That means new opportunities for brands in both mature and
emerging markets, and connecting with consumers in powerful ways is
key. We developed Covet(TM) to help super premium brands make those
connections through glass."
Yaguara is currently available in Brazil and is
one of the featured products in the holiday gift baskets of Emporio
Santa Maria, Sao Paolo's exclusive food emporium market. Yaguara
intends to export this product to North America, Europe and
Asia.
###
About
Covet(TM)
Covet(TM) is a collection of luxury glass packaging products and
related services that help super premium brands achieve their
business objectives and deepen their connections with consumers.
Covet brings the best of O-I's global capabilities, including
custom glass design and decoration, a collection of classic O-I
bottle designs and O-I's innovation portfolio to help high-end
brands seize market opportunities.
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass
container manufacturer and preferred partner for many of the
world's leading food and beverage brands. With revenues of $7.0
billion in 2012, the Company is headquartered in Perrysburg, Ohio,
USA, and employs approximately 22,500 people at 79 plants in 21
countries. O-I delivers safe, sustainable, pure, iconic,
brand-building glass packaging to a growing global marketplace.
O-I's Glass Is Life(TM) movement promotes the widespread benefits
of glass packaging in key markets around the globe. For more
information, visit www.o-i.com or www.glassislife.com.
O-I Brian Clarke Yaguara Bottle
photo
O-I Brian Clarke Bottle Yaguara Press Release Final
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Owens-Illinois, Inc. via Globenewswire
HUG#1747532
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