OfficeMax Expands its Private Furniture Brands - Eastleigh and Brenton Studio - and Introduces New Stylish Desks for 2010
February 01 2010 - 7:49AM
PR Newswire (US)
Affordable and Versatile Pieces Enhance Home Office or Workspace
Decor NAPERVILLE, Ill., Feb. 1 /PRNewswire/ -- OfficeMax®
(NYSE:OMX), a leader in office products and services, is expanding
desk and workspace selections under its Brenton Studio(TM) and
Eastleigh(TM) private office furniture brands to offer customers
the best selection of stylish, versatile and affordable furniture
for the home and office workspaces. The expanded furniture lines
complement OfficeMax's growing collection of innovative private
brand products that also include the DiVOGA(TM), [IN]PLACE(TM),
INFUSE(TM) and TUL®. To view the multimedia assets associated with
this release, please click:
http://multivu.prnewswire.com/mnr/officemax/42140/ (Photo:
http://www.newscom.com/cgi-bin/prnh/20100201/MM44207 ) Introduced
in 2009, Brenton Studio and Eastleigh collections feature
state-of-the-art designs ranging from contemporary to traditional
to country cottage that are priced competitively to appeal to
style-conscious, value-driven consumers. "Our customers are seeking
more stylish, creative home and office furniture options that align
with their personality. As a result, OfficeMax has developed the
new private brands Brenton Studio and Eastleigh that offer design
and product quality our customers desire at a compelling price
point," said Ryan Vero, Executive Vice President and Chief
Merchandising Officer for OfficeMax. "In 2010, we plan to continue
to seek innovative opportunities to offer new private brands that
meet our customers' evolving needs and help them do their best
work." Brenton Studio offers transitional and contemporary styles
to create a modern and custom look emphasizing unique design
touches, quality materials, and attractive hardware that work well
in large and small spaces. OfficeMax recently added three new
collections - Zentra, Merido and Evanti Collections - under the
Brenton Studio brand that also includes the Trulux, Britara and
Trovato Office-In-A-Box collections first introduced in June 2009.
The Zentra Collection emphasizes a sleek design look accentuated by
silver metal frames and tempered glass. The Merido Collection
features a dark espresso wood frame and clear glass shelves
finished with satin silver metal trim for an extraordinary modern
look. The Evanti Collection uses glossy black metal, fashionable
chrome accents and clear glass that creates an ultra-modern look.
Eastleigh offers traditional and country cottage styles to create a
warm and cozy workspace with beautiful details and elaborate
carvings. Eastleigh's Charlotte Lane writing desk features classic
design elements with attention to detail and rich mahogany tones
while Eastleigh's The Lighthouse writing desk offers a country
cottage look, complete with antiqued knobs and distressed wood. The
Brenton Studio and Eastleigh furniture brands are available for
purchase at OfficeMax stores nationwide and online. Customers can
find a nearby store by using the OfficeMax's store locator. About
OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader in both
business-to-business office products solutions and retail office
equipment. The OfficeMax mission is simple. We help our customers
do their best work. The company provides office supplies and paper,
in-store print and document services through OfficeMax ImPress®,
technology products and solutions, and office furniture to
consumers and to large, medium and small businesses. OfficeMax
customers are served by more than 30,000 associates through direct
sales, catalogs, e-commerce and more than 1,000 stores. For more
information, visit OfficeMax.com. OfficeMax Media Contacts Investor
Contact Bill Bonner Jennifer Rook Mike Steele 630.864.6066
630.864.6057 630.864.6826
http://www.newscom.com/cgi-bin/prnh/20100201/MM44207
http://multivu.prnewswire.com/mnr/officemax/42140DATASOURCE:
OfficeMax Inc. CONTACT: OfficeMax Media Contacts, Bill Bonner,
+1-630-864-6066, Jennifer Rook, +1-630-864-6057, Investor Contact,
Mike Steele, +1-630-864-6826 Web Site: http://www.officemax.com/
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