MPS Takes a Digital Lead with Heidelberg Primefire Investment
February 06 2017 - 3:24PM
Business Wire
Multi Packaging Solutions (“MPS”), a global leader in
value-added print and packaging solutions for the healthcare,
branded consumer and multi-media markets, is the first pilot user
of a Primefire 106 from Heidelberger Druckmaschinen AG
(Heidelberg). The Primefire 106 is a seven colour digital inkjet
press that offers ground-breaking technology for the carton
packaging sector. The pilot phase commenced in January and the
system is part of a major investment programme at the site. The
digital B1 format press is the first machine in commercial
production worldwide. MPS’s latest addition follows significant
investment across its global operations to meet the needs of some
of the world’s most prestigious brands.
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Multi Packaging Solutions ("MPS"), a
global leader in value-added print and packaging solutions for the
healthcare, branded consumer and multi-media markets, is the first
pilot user of a Primefire 106 from Heidelberger Druckmaschinen AG
(Heidelberg).
The agility offered by the new press is ideal for smaller order
quantities helping customers reduce product inventory and
obsolescence. Steffen Schnizer, Managing Director and Global Head
of Beauty and Personal Care Sales at MPS Obersulm, said: “The
Heidelberg Primefire is a significant step forward in terms of
digital print technology and will greatly enhance our carton offer.
More of our customers want the flexibility of digitally printed
cartons but naturally don’t want to compromise their brand with an
inferior product. The quality of print, strength of colour and
flexibility will allow customers the benefit of managing their
carton requirements more effectively.”
The new press is being supported by complementary finishing
equipment and forms part of the site’s growth strategy, whilst
extending its capabilities. The Primefire 106 offers shorter lead
times which are often a requirement for products that incorporate
variable data or for brands with many product variations. The seven
colour ink system offers a wide colour gamut with the highest print
resolution that makes it ideal for premium quality printing in the
personal care, hair-colourants, fragrance and cosmetics
sectors.
“Fast, creative changes to the brand and product appearance are
crucial to sales success. That’s why we offer customers
high-quality, flexible and variable or personalized packaging
solutions that will enable them to tap into additional business
potential and set themselves apart from their competition. The
Heidelberg Primefire 106 press is reliable and can be readily
integrated into our existing workflow,” continued Steffen
Schnizer.
MPS Obersulm, which is a leading supplier of folding cartons to
a range of markets, has won numerous awards for its cartons and
innovation. “The new press offers depth and high definition which
is particularly valued in the personal care market. Colour
consistency will be measured and monitored, which means customers
can be sure their branding is in safe hands and that colour
replication will be right time after time. We are now one of the
best equipped carton factories in Europe for premium packaging and
have the capabilities to meet our customers’ long-term
expectations,” said Marc Schnizer, Managing Director Operations at
MPS Germany.
Heidelberg Primefire 106 enables packaging printers in
particular to take a step in developing new areas of business, for
example with the production of variable and personalized packaging
or by adding traceability and security elements on each box.
Printing on demand with Primefire 106 can streamline supply chain
processes and reduce inventory costs. In addition, the 7-color
inkjet system with Heidelberg Multicolor technology covers up to 95
per cent of the Pantone color space, resulting in time and cost
reduction when producing jobs including special colors. Water-based
inkjet printing meets strict environmental and recycling
requirements and therefore also permits food-safe production.
“The fast development of the technology undertaken by
Heidelberg’s R&D team resulted in a solid digital production
system becoming quickly available after its presentation at the
world premiere at Drupa 2016. Digital applications in packaging
printing will change the market in the future. We will see more
frequent changes to packaging, as well as more adaptable and more
creative applications. We are happy to collaborate with MPS with
its high expectations on quality and performance as a development
partner for the Primefire digital printing machine,” said
Montserrat Peidro-Insa, Head of Digital Sales and Digital Sheetfed
General Manager at Heidelberg.
“All our sites complement each other and all have benefited from
investment in the latest technology. Our technical ability and our
focus on product innovation make us a strategic partner for our
customers,” concluded Marc Schnizer. “At the same time, Heidelberg
Primefire offers water-based inkjet printing that meets strict
environmental and recycling requirements and therefore also permits
food-safe production for our confectionery customers.”
About Multi Packaging Solutions
MPS is a leading global provider of value-added packaging
solutions to a diverse customer base across the healthcare,
consumer and multi-media markets. MPS provides its customers with
an extensive array of print-based specialty packaging solutions,
including premium folding cartons, inserts, labels and rigid
packaging across a variety of substrates and finishes. MPS has over
60 manufacturing locations across North America, Europe and Asia
and employs approximately 8,800 people.
About Heidelberger Druckmaschinen
Heidelberger Druckmaschinen Aktiengesellschaft (Heidelberg) has
been a major provider and reliable partner to the global printing
industry for many years. We offer our customers all the components
tailored to their requirements for successful business operations;
we are advancing the digitalization of the industry, providing
integrated and reliable production processes, financially optimal
investments and smooth access to all necessary materials. Within
our portfolio we are continuing to expand the growth segments of
packaging, digital and services through partnerships as well.
www.heidelberg.com
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Multi Packaging SolutionsEurope & AsiaBob
Houghton, +44 1635 290521Marketing
CommunicationsBob.Houghton@multipkg.comorNorth AmericaCal
Branagan, +1 (646) 834 1527Marketing
CommunicationsCal.Branagan@multipkg.com
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