Retailer auctions off a jam-packed trip to
NBA All-Star 2015 to benefit Mentoring USA and scores a slam dunk
as on- and off-the-court fashion destination
Bloomingdale’s is celebrating the National Basketball
Association’s (NBA) 64th NBA All-Star Game in a big way with 16
basketball-inspired shops filled with NBA team and All-Star
merchandise, one-on-one style videos with star shooting guard James
Harden, a unique partnership with GQ, and an auction benefiting
Mentoring USA to win the ultimate All-Star Game weekend in New York
City.
"Bloomingdale’s is thrilled to infuse the excitement of the NBA
All-Star Game in-stores and online through a variety of ways,” said
Frank Berman, Bloomingdale's executive vice president of marketing.
“We saw the opportunity to tap into the basketball community’s love
for fashion with our own through close collaborations, merchandise,
visual displays, and special events, to celebrate this iconic event
with fans and shoppers while supporting Mentoring USA.”
Sharp shooter essentials in-store and on
bloomingdales.com/nba
Debuting in early January, pop-up shops at select Bloomingdale’s
locations, and on bloomingdales.com/nba, will be headquarters for
NBA basketball fans, featuring retro-era jerseys, vintage graphic
tees and luxe accessories that celebrate the love of basketball and
style. Shoppers can fashion their fandom with merchandise from
brands such as Mitchell & Ness, Sportiqe, Junk Food, Been
Trill, Mark McNairy, Stance, and more. From an exclusive selection
of New York Knicks and Brooklyn Nets Varsity jackets to the softest
vintage-inspired team tees and headwear, Bloomingdale’s will be the
go-to destination for improving your fashion game.
"We are thrilled about our partnership with Bloomingdale’s, a
premiere retail destination," said Chris Brennan, NBA Senior Vice
President of Global Retail Development. "Having a presence in both
Bloomingdale's stores and online is a unique and exciting way to
celebrate this year's NBA All-Star Game and connect with new and
existing style-centric fans."
Essentials for NBA All-Star 2015 can be found at the following
Bloomingdale’s locations and on bloomingdales.com/nba from now
until game time on Feb. 15 – 59th Street and SoHo in New York City,
Aventura, Bergen Shops at Riverside, Beverly Center, Bridgewater
Commons, Chestnut Hill, Glendale, Huntington Walt Whitman, King of
Prussia, Lenox Square, North Michigan Avenue, Roosevelt Field,
Sherman Oaks Fashion Square, The Falls in Miami, and
Willowbrook.
Off-the-court style
In a special partnership between Bloomingdale’s and GQ, there
will be a series of three videos starring fashion-forward Houston
Rockets player James Harden, all of which are inspired by “The
Walk,” the style moment between the locker room and team bus for
players to showcase their off-the-court sartorial swagger. In the
videos, GQ’s executive stylist, Publishing Brett Fahlgren goes
one-on-one with Harden on everything from how to get the NBA look
to dressing for specific body types. Harden dives deep while
sporting tailored clothing and slick accessories from brands like
Freemans Sporting Club, Hamilton, Turnbull & Asser, Montblanc
and Salvatore Ferragamo, all available at Bloomingdale’s. Shop the
merchandise and catch the videos on the special sitelet at
bloomingdales.com/nba launched on Jan. 8.
“Basketball has always been a game of style,” said Kevin Harter,
Bloomingdale’s vice president of men’s fashion direction. “NBA
players have become sartorial leaders, and for men interested in
dressing well, a go-to source for inspiration.”
All-Star auction to benefit Mentoring USA
Enthusiasts are being offered the chance to bid on a Jam-Packed
Trip to NBA All-Star 2015 in New York City including a dunk-tastic
VIP weekend, a Bloomingdale’s shopping spree, and more. 100% of the
net proceeds will benefit Mentoring USA, whose mission is to create
sustained and supportive mentor relationships for youths in need
ages 7–21. A long-time supporter for 17 years, Bloomingdale’s has
celebrated and supported Mentoring USA’s mission and work with the
leaders of tomorrow as the largest group of mentors across the
country. Fans are invited to bid at bloomingdales.com/auction.
The winning bidder will have access to the BBVA Compass Rising
Stars Challenge at Barclays Center on Feb. 13, all the events at
State Farm All-Star Saturday Night on Feb. 14 and two premium
tickets to the 64th NBA All-Star Game including a VIP tour of
Madison Square Garden on Feb. 15. Plus, two tickets to practice
sessions for both conference NBA All-Star teams, a VIP tour of
Barclays Center, an NBA All-Star signed basketball and a
meet-and-greet with an NBA star or Legend. Continuing with the
special treatment, an invite to a fashionable after-party hosted by
a premier player in the All-Star Game. All of this will be topped
off in style with winnings of $500-worth of NBA All-Star
merchandise and a $2,500 Bloomingdale’s shopping spree, which
includes a session with a Freemans Sporting Club tailor to create a
dapper bespoke suit.
Additional 3-pointer fun
The momentum continues while fans and shoppers cheer on the NBA
All Star Game’s presence in Bloomingdales’ hometown of New York
City when interactive vignettes filled with NBA and All-Star
merchandise are revealed in the flagship’s Lexington Avenue windows
on Jan. 19.
After learning all about Harden’s personal style virtually, fans
are invited to Bloomingdale’s 59th Street on Feb. 12 for a
fashion-filled warm up event hosted by the main man himself and
GQ.
Harden will also be featured in an exclusive interview in the
Bloomingdale’s NBA lookbook and sitelet talking hoops, athleisure,
inspiration, and more.
Additionally, from Jan. 15 – 29, Bloomingdale’s loyallists can
fittingly earn triple points on all licensed NBA and All-Star
merchandise.
To get the latest play-by-play, be sure to follow @bloomingdales
on social media where you can join the conversation.
Bloomingdale's is America's only nationwide, full-line, upscale
department store and a division of Macy's, Inc. It was founded in
1872 and currently operates 34 Bloomingdale’s stores and 13
Bloomingdale’s, The Outlet Stores in New York, New Jersey,
Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia,
Florida, New Hampshire, California, and Texas. In addition,
Bloomingdale's has an international presence with a location in
Dubai. Be sure to follow @bloomingdales on social media, become a
Loyallist, and for more information, or to shop any time, visit
www.bloomingdales.com.
NBA All-Star 2015 in New York City will bring together some of
the most talented and passionate players in the league’s history
for a global celebration of the game. The 64th NBA All-Star Game,
which will take place Sunday, Feb. 15, at Madison Square Garden,
will reach fans in 215 countries and territories in 47 languages.
TNT will televise the All-Star Game for the 13th consecutive year,
marking Turner Sports' 30th year of All-Star coverage, as well as
the BBVA Compass Rising Stars Challenge on Friday, Feb. 13 and
State Farm All-Star Saturday Night on Saturday, Feb. 14, which will
both take place at Barclays Center in Brooklyn. Other events at
Barclays Center include the NBA Development League All-Star Game
presented by Kumho Tire and the NBA Development League Dream
Factory presented by Boost Mobile on Sunday, Feb. 15, airing on NBA
TV. Madison Square Garden will host Friday night’s ESPN-televised
Sprint NBA All-Star Celebrity Game.
GQ is the leading men’s general-interest magazine, with a
monthly readership of 7 million readers. It is available in print,
online at GQ.com, and as an app at iTunes.com. The magazine is
published by Condé Nast, a division of Advance Publications. Condé
Nast operates in twenty-five countries and is the world leader in
exceptional content creation.
Mentoring USA is a leading national provider of one-to-one
site-based mentoring programs to enable young people to achieve
their potential. Mentoring USA works with children from elementary
school to youth aging out of the foster care system (ages 7-21) to
help them make positive life choices, bridge the achievement gap
and combat school dropout through the support of caring, trained
adult mentors. The curriculum includes healthy
lifestyles/nutrition, BRAVE (which includes anti-violence,
diversity appreciation and anti-bullying components), financial
literacy and entrepreneurship initiatives, career development and
other programs. Mentoring USA's programs have a proven track record
of success-99% of the students in Mentoring USA's school-based and
community-based mentoring programs have consistently moved on to
the next grade level. Mentoring USA also provides international
mentoring programs through Mentoring Italia and Mentoring
Espana.
Bloomingdale’s Public RelationsJamie Frankel,
212-705-3911jamie.frankel@bloomingdales.comorSuzy Nager,
212-705-3657suzy.nager@bloomingdales.com
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