Macy’s is gearing up for the 2014 back-to-school season with the
latest trends and incredible promotions, all in time to have
school-goers prepped, packed and looking smart as school begins
this fall.
Shop Macy's for the best in style and
savings this Back-to-School season; American Rag Maxi Dress $49.50
(Photo: Business Wire)
“As the shopping destination for moms, kids and college
students, Macy’s offers the latest fashions at affordable prices
for all kids going back-to-school this season,” said Martine
Reardon, Macy’s chief marketing officer. “As children get ready for
the classroom, it is often a busy time for parents too. At Macy’s,
we have great fashion and finds -- across apparel, shoes, home and
accessories, all under one roof to make shopping stress-free.”
Back-to-School Sales
Shop Macy’s this season and receive an “A” in style and savings
on the best brands at affordable prices. From wardrobe staples like
denim, sneakers and backpacks from Levi’s, American Rag, Nike and
more, to items that help maximize space in your dorm room, Macy’s
has something to fit everyone’s back-to-school checklist this fall.
From July 23 through Sept. 7, visit a local Macy’s store and
macys.com for fun-filled events and savings including:
Junior Girls:
- $14.99 (Reg. $24) Screen tees from
Pretty Rebellious, Awake and more
- $34.99 (Reg. $46) Levi’s jeans
- $24.99 (Reg. $44) Basic colored jeans
from Celebrity Pink
- $29.99 (Reg. $49) High-waist jeans from
Tinseltown and Celebrity Pink
- $24.99 (Reg. $39) Soft pants from
Stoosh, Rewash and more
- $19.99 (Reg. $29) Cropped tops from
Planet Gold, Self Esteem and more
Handbags:
- 25 percent off backpacks from Kipling,
Madden Girl, Nine West and more. (Reg. $54 – $119)
Shoes:
- $29.99-59.99 (Reg. $39-69) Boots from
Rampage, American Rag and Madden Girl
- $29.99-39.99 (Reg. $39-49) Fashion
sneakers from G by Guess and XOXO
- $49.99-$59.99 (Reg. $59-$69) Wedge
shoes from Chinese Laundry and Material Girl
Young Men's:
- $39.99 (Reg. $58) Levi's jeans (through
9/1/14)
- $14.99 (Reg. $24) Graphic tees
- $19.99-$24.99 (Reg. $29.50) American
Rag shorts
- $19.99 - $27.99 (Reg. $40) Denim from
Ring of Fire & Royal Premium
- $9.99 - $14.99 (Reg. $14.50 - $19.50)
Young Men's tank tops
Girls:
- $7.99 (Reg. $12-$14) Mix 2 Match from
Epic Threads; choose from tops, scooters and leggings; Girls
2-6x
- $19.99-$24.99 (Reg. $40) Levi’s jeans;
Girls 2-16
- $8.99-9.99 (Reg. $13) Screen-printed
tees from Beautees, Belle du Jour and more; Girls 2-16
- $14.99-$19.99 (Reg. $20-$28) Tops from
Epic Threads, Speechless, Beautees, Belle du Jour and more; Girls
7-16
- $11.99 (Reg. $18) Leggings from Epic
Threads; Girls 7-16
Boys:
- $24.99-$27.99 (Reg. $40 - $44) Levi’s
jeans; Boys 2-20
- $14.99 (Reg. $18) Nike tees; Boys
8-20
- $7.99-$9.99 (Reg. $12 - $15)
Screen-printed tees from Epic Threads; Boys 2-20
- Always $6.98 and $10.98 tees and shorts
from Champion; Boys 8-20
Back-to-School Fashion and Dorm Trends
This fall, boys and girls will dream under the midnight sky as
blue hues take center stage. From late summer’s pale blues with a
likeness to faded denim to winter’s dark navy and peacock blue worn
in rich velvets and jacquards for holiday parties, this palette
carries throughout the entire season. Each blue can be paired with
fall’s pale gray acting as a neutral or with pops of black and
white.
For girls, 90s grunge returns with strong punk influences. Call
it a fashion nirvana, as individuality and freedom of choice are
prominent. Leather, moto jackets and pants with plenty of varnish
and hardware are a must-have. Re-colored tartan plaids go from
classic to youthful and take on a rock n’ roll vibe in everything
from blazers and boyfriend cardigans to baby doll dresses and
flouncy skirts. Slip-on sneakers, lace-up booties, and totes also
get an update. Soft pants and crop tops are another go-to look for
the early fall and back-to-school time period. The bomber, cardigan
or “coatigan,” a cardigan that’s slightly longer, all are new and
evolve her style. Top off her look with gold jewelry and a
crossover mini bag or backpack. For little girls, those ideas still
shine through, with bold, saturated colors that make the school
uniform pop back to khakis, black and navy. With these trends, one
thing is certain, she has all she needs to express herself this
season.
With the 80s and 90s serving as the inspiration, guys look
toward a mainstream interpretation of the punk grunge era. The
motorcycle jacket is an iconic silhouette and continues to evolve
into fabrications beyond leather. The denim jacket takes a slightly
tougher stance with more aggressive washes and contrast sleeves.
Studs are back and show up on jackets, wovens, knits and caps.
Graphic tees take center stage here with skulls, animal prints and
punk rock band graphics. For little boys, the influence of the
hipster-grunge era continues with a little bit of rock ‘n roll and
a dash of punk. Key elements like plaid, cardigans, rocker graphic
tees play back to skinny denim. Stars, stripes and skulls are the
graphics to go after along with the play on words with attitude.
Key rocker and some hand-illustrated, do-it-yourself elements come
into play.
When it comes to dorm living, there are ways that college
students can make their rooms feel more like “home sweet home,”
while getting clever and creative with storage for a small space.
Adding a distinct focal point to the room is a great start, such as
a vibrant comforter or duvet with a few chic throw pillows to
introduce new energy. To further warm up the room, floor lamps are
great additions, as well as a plush area rug in rich colors, muted
natural shades or bold patterns to tie everything together. Hanging
shelves for closets and over-the-door shoe organizers are also
must-haves – leaving students with plenty of room to study and
relax!
Teen Vogue Back-to-School Saturdays
On Saturday, Aug. 9, Macy’s will again celebrate Teen Vogue
Back-to-School Saturdays in select locations nationwide. During the
one-day shopping extravaganza for the best deals on everything for
back to school, customers can enjoy a showcase of the hottest
fashions for fall, sweet treats and lively music while scouting
their favorite brands.
Visit macys.com/bts for more information about
in-store promotions, the latest fashions for back-to-school and
special events.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140716005807/en/
Macy’sJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorTracy Hom,
646-429-7470tracy.hom@macys.com
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