Macy’s Invites Local Charities to Join “Shop For A Cause”

In its ninth year, Macy’s helps charitable organizations raise funds and awareness for important causes through its national “Shop For A Cause” charity shopping event

Macy’s (NYSE:M) is calling all charities, encouraging them to participate in its ninth annual national Shop For A Cause – a unique one-day-only shopping event created to support local charities’ fundraising efforts. Macy’s Shop For A Cause will take place on Aug. 23, 2014, and charities that would like to participate can sign up now. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country. Last year, more than 6,000 charities signed up to participate.

“Macy’s is committed to giving back, nationally and to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “For the last eight years, Macy’s Shop For A Cause program has provided our customers and associates a unique opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy’s.”

How to Join:To qualify to participate, charitable organizations must have a 501(c) 3 or other recognized tax-exempt status. To apply, qualified charitable organizations can log onto macys.com/shopforacause and apply online. Macy’s will provide participating organizations with shopping passes to sell for $5 each, and the organization will keep 100 percent of the proceeds for every shopping pass that it sells.

How It Works:Customers purchase a $5 Shop For A Cause savings pass from a participating charity or local Macy’s; then use the pass all day on Aug. 23 to enjoy spectacular discounts. Online customers who would like to participate can purchase a pass at macys.com on Aug. 23 and enjoy the savings discount on their online purchase that day. Passholders will receive special discounts on most regular, sale and clearance purchases all day, but some exclusions will apply.

One hundred percent of the proceeds from passes purchased in store at Macy’s and on macys.com will benefit the March of Dimes, the nation’s leading nonprofit for pregnancy and baby health. Customers who want to purchase a pass to benefit a specific nonprofit organization can search for participating charities online at macys.com/shopforacause.

When Does It Start:Participating charities may begin selling Shop For A Cause passes now. Shopping passes will also be sold at Macy’s stores from Aug. 13 through Aug. 23, 2014.

About Macy’sMacy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140507005163/en/

Macy’sJulie Strider Fukami, 646-429-5213julie.striderfukami@macys.com

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