The New York Knicks and Hospital for Special Surgery Announce Renewed and Expanded Multi-Year Marketing Partnership
September 05 2019 - 11:00AM
The New York Knicks and Hospital for Special Surgery (HSS),
announced today a renewed and expanded multi-year marketing
partnership designating HSS as the Official Hospital Partner of the
New York Knicks, Westchester Knicks and Knicks Gaming. The
agreement provides HSS with premier brand integration across the
Knicks’ unrivaled set of assets, including digital platforms,
in-game signage and the Junior Knicks youth basketball platform.
“Hospital for Special Surgery has been a vital partner to the
entire Knicks organization, and we are thrilled that this
partnership is not only continuing, but also expanding to include
our Knicks Gaming and Junior Knicks youth programs,” said Ron
Skotarczak, executive vice president, marketing partnerships, The
Madison Square Garden Company. “HSS is one of the world’s leading
hospitals – we are proud to extend their expertise and esteemed
brand across more of our world-class assets through this
partnership, and look forward to working together with them for
many years to come.”
“As the nation’s leader in orthopedic, we are proud to provide
the New York Knicks, the Westchester Knicks and Knicks Gaming, with
high-quality musculoskeletal care to help maintain their quality of
life both on and off the court,” said Louis A. Shapiro, President
and CEO, HSS. “Additionally, we look forward to working seamlessly
with the Junior Knicks Coaching Clinics and the Youth Leadership
Platform to fulfill our mission of positively impacting the health
and well-being of the next generation of young athletes.”
As part of the expanded partnership, HSS will be the presenting
partner for the Junior Knicks Coaching Clinics and Youth Leadership
Platform, which includes six Knicks educational clinics focused on
youth basketball coach training. HSS will provide physicians and
physical therapists at each clinic to host training sessions to
advance youth basketball coaches in their work with children. In
addition, HSS will be the presenting partner for the Junior Knicks
“Coach of the Year” platform, which is awarded every year to a
Tri-State area youth coach who goes above and beyond for his or her
community. Our 2018-19 Junior Knicks Coach of the Year recipient,
Jason Curry from Big Apple Basketball, went on to be honored by the
NBA as their Jr. NBA Coach of the Year for last season.
HSS will enjoy significant brand exposure on static and digital
signage in Madison Square Garden during every Knicks home game,
including LED signage and features on GardenVision (the center-hung
scoreboard). For all Westchester Knicks home games, HSS will have
featured static and digital signage courtside, on pole pads and on
seatbacks at the Westchester County Center. As the newest marketing
partner for Knicks Gaming, HSS will be featured throughout their
game play and receive their own digital content series featuring
the Knicks Gaming players.
About HSSHSS is the world’s leading academic
medical center focused on musculoskeletal health. At its core is
Hospital for Special Surgery, nationally ranked No. 1 in
orthopedics (for the tenth consecutive year), No. 3 in rheumatology
by U.S. News & World Report (2019-2020), and named a leader in
pediatric orthopedics by U.S. News & World Report “Best
Children’s Hospitals” list (2019-2020). Founded in 1863, the
Hospital has one of the lowest infection rates in the country and
was the first in New York State to receive Magnet Recognition for
Excellence in Nursing Service from the American Nurses
Credentialing Center four consecutive times. The global standard
total knee replacement was developed at HSS in 1969. An affiliate
of Weill Cornell Medical College, HSS has a main campus in New York
City and facilities in New Jersey, Connecticut and in the Long
Island and Westchester County regions of New York State. In
addition, HSS will be opening a new facility in Florida in early
2020. In 2018, HSS provided care to 139,000 patients and performed
more than 32,000 surgical procedures, and people from all 50 U.S.
states and 80 countries travelled to receive care at HSS. There
were more than 37,000 pediatric visits to the HSS Lerner Children’s
Pavilion for treatment by a team of interdisciplinary experts. In
addition to patient care, HSS leads the field in research,
innovation and education. The HSS Research Institute comprises 20
laboratories and 300 staff members focused on leading the
advancement of musculoskeletal health through prevention of
degeneration, tissue repair and tissue regeneration. The HSS Global
Innovation Institute was formed in 2016 to realize the potential of
new drugs, therapeutics and devices. The HSS Education Institute is
the world’s leading provider of education on musculoskeletal
health, with its online learning platform offering more than 600
courses to more than 21,000 medical professional members worldwide.
Through HSS Global Ventures, the institution is collaborating with
medical centers and other organizations to advance the quality and
value of musculoskeletal care and to make world-class HSS care more
widely accessible nationally and internationally. www.hss.edu.
About The Madison Square Garden
CompanyThe Madison Square Garden Company (MSG) is a world
leader in live sports and entertainment experiences. The
company presents or hosts a broad array of premier events in its
diverse collection of iconic venues: New York’s Madison Square
Garden, Hulu Theater at Madison Square Garden, Radio City Music
Hall and Beacon Theatre; the Forum in Inglewood, CA; and The
Chicago Theatre. Other MSG properties include legendary
sports franchises: the New York Knicks (NBA) and the New York
Rangers (NHL); two development league teams – the Westchester
Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams
through Counter Logic Gaming, a leading North American esports
organization, and Knicks Gaming, MSG’s NBA 2K League franchise.
In addition, the Company features the popular original
production – the Christmas Spectacular Starring the Radio
City Rockettes – and through Boston Calling Events, produces New
England’s preeminent Boston Calling Music Festival. Also
under the MSG umbrella is TAO Group, a world-class hospitality
group with globally-recognized entertainment dining and nightlife
brands: Tao, Marquee, Lavo, Avenue, Beauty & Essex and
Vandal. More information is available
at www.themadisonsquaregardencompany.com
MEDIA CONTACTS:New York Knicks: Ryan
WatsonRyan.Watson@msg.com/212-465-5945
Hospital for Special Surgery:Monique Irons/Noelle Carnevale
mediarelations@hss.edu/212-606-1197
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