BATTLE CREEK, Mich.,
Jan. 28, 2020 /PRNewswire/
-- Through a partnership with Adult Swim's animated pop
culture phenomenon, Rick and Morty, this year's
Pringles ad goes where no Big Game ad has gone before. In
case you missed it, fans were given a SNEAK PEEK via
the Adult Swim social channels, and now you can check out the full
ad HERE.
In its third season, Rick and Morty was rated the #1
comedy across all of television with young adults. With a devoted
fanbase reaching nearly 50MM viewers, Rick and Morty follows
the adventures of an eccentric scientist, Rick, and his grandson,
Morty, as they travel to infinite and different dimensions.
Similarly, Flavor Stacking pushes fans to find new, creative ways
to enjoy their favorite Pringles crisps, unlocking endless
dimensions of flavor. After two years of budding popularity, the
Flavor Stacking craze goes to the next level with Rick and
Morty.
Rick, Morty and his sister Summer star in the dystopian
Pringles Flavor Stacking spot, featuring the first-ever
animated Pringles flavor stack. A Pringles
robot—disguised as Morty—appears overly enthusiastic about the
Spicy Barbecue Pizza stack, made using Pringles Pizza,
Barbeque and Jalapeno crisps. Rick immediately catches on to his
grandson's bizarrely out-of-character corporate jargon, unmasks the
Mortybot and comes to the startling realization that they're
trapped inside a Pringles commercial.
"With alternate universes taking a front seat in pop culture
with television and movies, we love how ahead of trend Dan Harmon and Justin Roiland were when
developing the concept for the show," said Gareth Maguire,
senior director of marketing for Pringles. "The
Pringles brand aims to do the same with flavor development
and product innovations. As a result, when identifying a partner
for our ad campaign this year, their forward-thinking attitude
combined with the show's popularity and younger audience made this
partnership a natural
fit."
"Rick and Morty is the biggest comedy show around,
so of course we were extremely excited about their first trip to
the Big Game," said Jill King, senior vice president,
marketing and partnerships, Adult Swim.
"With Pringles' fun personality and devoted
audience, there's no better partner for Rick and Morty's big debut.
There are a lot of Rick and Morty fans out there, and they're all
going to go crazy when they see it, but it's going to be so fun
sharing it with an even wider audience, who we are confident will
love it too!"
The 30-second spot is created by Adult Swim in partnership with
Grey Group and will air during the second quarter of the game. The
ad will be supported by a fully integrated marketing campaign
including PR, digital, social media, e-commerce and a special,
Pringles Pickle Rick edition that fans can find on store
shelves beginning in early February. For more information, follow
@Pringles on Instagram, Twitter and check out
Facebook.com/Pringles.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight
the world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®
and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks
and convenience foods like cereal and frozen foods. Kellogg brands
are beloved in markets around the world. We are also a company with
Heart & Soul, committed to creating Better Days for 3
billion people by the end of 2030 through our Kellogg's® Better
Days global purpose platform. Visit www.KelloggCompany.com
or www.OpenforBreakfast.com.
About Adult Swim
Adult Swim, launched in 2001, is a WarnerMedia network offering
original and acquired animated and live-action series for young
adults. Airing nightly from 8 p.m. to 6 a.m.
(ET/PT), *Adult Swim is the #1 network with persons 18-24,
18-34 and 18-49 and is seen in 85 million U.S. homes.
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SOURCE Kellogg Company