--Financials higher in line with broader market as cliff deal develops

--Genworth up the most; Morgan Stanley, Bank of America lead among big banks

--Even partial solution could avoid hard hit for financial sector

(Adds details throughout.)

 
   By Christian Berthelsen 
 

Financial shares were mostly higher along with the broader markets Monday as the vague outlines of at least a partial deal began to take shape to avert the fiscal cliff's potentially recession-inducing combination of tax increases and spending cuts.

Shares were higher throughout the day and remained in positive territory after President Obama announced Monday afternoon that a potential deal was in the works though not done yet. Terms of the deal mentioned by the president include preserving the current tax structure for all but the most affluent Americans, keeping certain tax credits in place and extending unemployment benefits.

Financial stocks in the S&P 500 index were 0.9% higher in mid-afternoon, compared with a 1.2% rise in the S&P as a whole and a 0.8% rise in the Dow Jones Industrial Average of blue-chip companies.

The president conceded the fledgling deal falls short of the far-reaching solutions hoped for in the aftermath of the election, but analysts said it may be enough to prevent the hit to financial companies that would have been expected if lawmakers failed to find any resolution.

"If we get through this and it could soften the economy up a bit but probably not cause a recession, it's not great but it doesn't get worse, that should be somewhat favorable backdrop" for financial shares, said Fred Cannon, director of equity research at KBW Inc.

Conventional wisdom has been that a dive off the fiscal cliff would be particularly bad for financial companies, since the decline in consumer spending could be compounded by downward pressure on interest rates, undercutting lending profits and investment returns. Traders said it was hard to make much of the market performance given New Year's Eve volumes that were about a third below normal levels.

"Financials are acting relatively well but it's very muted volumes today with the year-end," said Sean Kelly, head of equity at Knight Capital Group.

Traders said optimism that a deal could be reached was buoying many financial shares, with most stocks of financial companies in the S&P 500 in the black. The sector has been the strongest performer in the equity market this year, highlighted by Bank of America (BAC) shares more than doubling, though analysts say a failure to resolve the fiscal cliff could hit financial companies hard.

"I think a lot of people are generally surprised the market isn't lower with all the concerns about the fiscal cliff stuff, but there seems to be some optimism out there that we're going to get some sort of resolution," said R.J. Grant, assistant director of equity trading at KBW. Still, "it's all conjecture until something gets announced."

Genworth Financial Inc. (GNW) was up the most among major financials, rising 3.5%. Among major banks, Morgan Stanley (MS) and Bank of America were each up more than 2%.

By midafternoon only a small smattering of financial shares were still in the red, including exchanges Intercontinental Exchange (ICE) and NYSE Euronext (NYX).

Write to Christian Berthelsen at christian.berthelsen@dowjones.com

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