NEW YORK, April 22, 2021 /PRNewswire/ -- Taboola, a
global leader in powering recommendations for the open web, helping
people discover things they may like, today announced the renewal
of its partnership with Reach PLC, the largest commercial national
and regional news publisher in the UK which delivered 15 billion
page views in 2020.
The partnership will result in Reach using Taboola's platform
and suite of products across over 50 sites including the Mirror,
Express, Daily Star, and OK! to increase audience loyalty and drive
revenue with the aim of maintaining revenue expectations while
driving engagement and personalisation.
All of Reach's sites will integrate Taboola Feed, a
seamlessly integrated infinite scroll that provides readers with
personalized content for a more engaging experience, enabling
monetization of below-article placements. Reach will also expand
the implementation of Taboola's Explore
More product across all 50 assets—an offering designed to
keep users visiting publisher sites directly from social media and
apps, increasing engagement. Finally, Taboola's mid-article
placements will be another part of the package,
allowing for new revenue opportunities and ways to both engage
readers and improve the user experience.
Taboola has already proven the value of its products for
Reach, resulting in a 65% increase in overall revenue.
Terry Hornsby, Group Digital
Director at Reach said: "Taboola
has made a positive impact in driving revenue and traffic for Reach
sites. We are looking forward to expanding our long-standing
partnership further with more engaging and personalised content
that meets the needs of our diverse and wide-reaching digital
audience."
Adam Singolda, Founder and CEO, Taboola said: "We are very
excited to continue our long-term partnership with Reach, who have
been an invaluable partner keeping audiences informed through its
high calibre journalism. We've been working with the team for half
a decade and look forward to continuing on this journey together
with a publisher as committed to innovation as Taboola, to drive
revenue and engagement as well as grow audience loyalty across
their properties."
About Taboola
Taboola powers recommendations for the open web, helping people
discover things they may like. The company's platform, powered by
artificial intelligence, is used by digital properties, including
websites, devices and mobile apps, to drive monetization and user
engagement. Taboola has long-term partnerships with some of the top
digital properties in the world, including CNBC, NBC News, Business
Insider, The Independent and El Mundo. More than 13,000 advertisers
use Taboola to reach over 500 million daily active users in a
brand-safe environment. The company has offices in 18 cities
worldwide, including New York and
Tel Aviv.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information visit:
https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About Reach plc
Reach plc is the largest commercial national and regional news
publisher in the UK with a growing portfolio in Ireland. We create engaging, differentiated
content which is distributed through newspapers, magazines and
digital platforms – playing a central role in our audiences' daily
lives.
Our national and regional brands have a long heritage of being
trusted sources of the latest news, information, sport and
entertainment, offering a range of opportunities to connect brands
with consumers. With one of the biggest monthly
multi-platform audiences in the UK, Reach's national and regional
news brands are prominent champions, campaigners and
changemakers.
Website: www.reachplc.com
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SOURCE Taboola