NEWARK, N.J., Nov. 19, 2020 /PRNewswire/ -- National
Retail Solutions (NRS), operator of a leading point-of-sale network
for independent retailers, today announced a partnership with
shopper intelligence-leader Catalina. Pursuant to the agreement,
Catalina will offer its place-based media clients the ability to
deliver messaging through NRS' extensive digital out-of-home
network.
NRS' Chief Operating Officer, Eli
Korn, stated, "Our partnership with Catalina offers an
exciting opportunity to expand our digital out-of-home advertising
network to leading consumer package goods (CPG) brands. CPG
brands view neighborhood markets as an essential advertising venue
particularly as consumers stay closer to home. Working with
Catalina, we will enable brands to communicate more effectively and
efficiently with difficult-to-reach consumer segments."
NRS' rapidly growing digital out-of-home media network comprises
over 12,000 screens hosted by independent retailers and convenience
stores in 45 states and 152 DMAs. The network supports
static, animated, and video ads and serves both brand and
service-related messages. NRS' digital screens are
effectively positioned to influence shoppers' buying decisions on
their path-to-purchase and in-transaction.
"We are excited to welcome NRS to our growing place-based media
network. This partnership expands Catalina's reach into
convenience stores, allowing our CPG brand partners to engage and
deliver value to consumers whenever and wherever they shop," said
Tiffany Southwell, Head of
Out-of-Home Media for Catalina. "Only Catalina enables brands and
retailers to provide a seamless, responsive experience across
in-store, digital, online and connected TV, while leveraging
real-time purchase data to personalize the shopper journey."
"Consumer brands that advertise through the NRS digital
out-of-home network can measure the effectiveness and impact of
their campaigns through a portfolio of media measurement analytics
that leverage our point-of-sale scanner data," explained
Suzy Silliman, Senior Vice President
Data Strategy and Sales of NRS. "The ability to measure return on
ad spend is increasingly important in both the digital and out of
home spaces," she added.
"Our partnership with Catalina aligns perfectly with NRS'
mission to help the independent retailers compete with chains and
big box stores. Together, we will help these retailers boost
purchases of top CPG brands," added Elie Y.
Katz, President of NRS.
About National Retail Solutions (NRS)
NRS operates a nationwide point-of-sale (POS) terminal-based
platform to bodegas and other independent retailers. The NRS
platform provides a robust portfolio of tools to help these
retailers compete more effectively including loyalty programs,
consumer coupons, and wholesaler discounts and is fully integrated
with Boss Revolution® voice and payment
services. Consumer packaged goods (CPG) suppliers access the
NRS platform to offer promotions, coupons and special offers.
The NRS platform provides CPG suppliers with unprecedented access
and reach into the urban, ethnically focused consumer markets
served predominantly by bodegas and other independent
retailers. For more information on NRS DOOH Advertising,
visit www.nrsdigitalmedia.com. NRS is a subsidiary of IDT
Corporation.
About IDT Corporation:
IDT Corporation (NYSE: IDT) is a global provider of fintech,
cloud and traditional communications services. Our fintech
businesses include BOSS Revolution® Money Transfer, an
international remittance and financial services provider, and
National Retail Solutions®, operator of a nationwide point-of-sale
retail network providing payment processing, digital advertising,
transaction data and ancillary services. net2phone provides
cloud communications and collaboration solutions for businesses and
organizations of all sizes. IDT's traditional communications
platform offerings include international long distance calling,
mobile top-up and wholesale telecom services.
About Catalina:
Catalina is the market leader in shopper intelligence and highly
targeted in-store and digital media that personalizes the shopper
journey. Powered by the world's richest real-time shopper database,
Catalina helps CPG brands, retailers and agencies optimize every
stage of media planning, execution and measurement to deliver
$6.1 billion in consumer value
annually. Based in St. Petersburg,
FL, Catalina has operations in the
United States, Europe and
Japan. To learn more, please visit
www.catalina.com or follow us on Twitter @Catalina.
All statements within this release that are not purely about
historical facts, including, but not limited to, those which use
the words "believe," "anticipate," "expect," "plan," "intend,"
"estimate," "target" and similar expressions, are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. While these forward-looking statements
represent IDT's current judgment of what may happen in the future,
actual results may differ materially from the results expressed or
implied by these statements due to numerous important
factors. IDT's filings with the SEC provide detailed
information on such statements and risks, and should be consulted
along with this release. To the extent permitted under applicable
law, IDT assumes no obligation to update any forward-looking
statements.
View original
content:http://www.prnewswire.com/news-releases/nrs-joins-catalinas-digital-place-based-media-network-301176980.html
SOURCE National Retail Solutions