Heartland, The Pinnacle Corporation First to Offer Integrated EMV POS Solution for Convenience Petroleum Merchants
November 12 2015 - 8:01AM
Business Wire
Lynch Oil to Be First Petro Retailer to
Implement EMV Acceptance
Heartland Payment Systems (NYSE:HPY), one of the nation’s
largest payment processors, and The Pinnacle Corporation, a leading
supplier of technology automation solutions for retail convenience
stores and fuel inventory management, today announced they have
launched the first integrated point-of-sale (POS) system for
petroleum retailers that is compliant with Europay, MasterCard, and
Visa (EMV), a global standard for credit payment cards based on
chip card technology.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20151112005270/en/
Ingenico iSC250 (Photo: Business
Wire)
Heartland and Pinnacle’s Palm POS™ system provides petro
retailers with the highest level of protection available against
card-present data fraud and will accept EMV chip-cards for indoor
and contact transactions.
Petro retailer Lynch Oil of Burley, Idaho is upgrading its POS
system to accept EMV payments with the help of Heartland and
Pinnacle. When completed, the company will be the first petro
retailer to use the EMV POS system at six Mr. Gas locations in
southern Idaho.
Key Highlights/Facts
- To be compliant with payment network
EMV requirements, petro retailers were encouraged to upgrade indoor
POS software and hardware by October 2015 and outdoor
pay-at-the-pump equipment by October 2017.
- EMV compliance is not a U.S. government
mandate and it is up to petro retailers to implement EMV-enabled
terminals. However, petro retailers that decide to implement EMV
technology will avoid liability for counterfeit card-present data
fraud while boosting consumer confidence.
- The Pinnacle Palm POS™ is the fastest,
most robust touch screen point-of-sale in the market. Designed and
developed specifically for the convenience petroleum industry, the
Palm POS touch screen interface and modular flexibility ensures
petro merchants’ operations are smooth and consumers receive
superior service.
- The Heartland and Pinnacle Palm POS
solution has been EMV certified by American Express, Discover,
MasterCard and Visa. Cardholders can now use their EMV credit cards
at appropriate petro retailers equipped with Heartland and the
Pinnacle Palm POS solution.
- Heartland and the Pinnacle Palm POS
solution is available today for petro and convenience store
merchants. Merchants can contact their Heartland relationship
manager or a member of the Heartland petro/c-store team at
888-963-3600.
CLICK TO TWEET: @HeartlandHPY, @PinnCorp unveil first #petroleum retailers’ POS
system for #EMV acceptance. http://bit.ly/1OCgb1p
Supporting Quotes
- Nick Lynch, owner, Lynch Oil, and
president, Mr. Gas
“We do our best to be the first to offer the most effective
advancements in card payments and point-of-sale systems especially
when it enhances our customers’ experiences at our Mr. Gas
locations and protects their card data from hackers. Pinnacle and
Heartland help enable us to be the first petroleum retailer to have
a POS system for EMV acceptance in the United States.”
- Gray Taylor, executive director,
Conexxus
“I am pleased that the industry is finally seeing an
implementable certification to meet the compliance date. We have
lots of retailers who have made, and continue to make, significant
investments in equipment upgrades, but cannot avoid the liability
shift due to lack of certification. The fact that our industry has
but one fully-certified solution one month after indoor liability
shift and 23 months before Automated Fuel Dispensers shift, shows
how inadequately implementation was planned for our market. Despite
the late specifications and convoluted certification process, it is
great to see how Conexxus members – like Pinnacle and Heartland –
are pushing through it all to deliver solutions.”
- Drew Mize, chief operating officer,
Pinnacle Corporation
“Leading the way in this enormous, industry-wide project to
deliver end-to-end, fully integrated point-of-sale to payment host
EMV transaction processing capability exemplifies our commitment to
our clients and the industry to be the best technology partner
option available. EMV has been a tough road for every technology
supplier in our space and it’s far from over, but to be the first
retail convenience specific point-of-sale platform to achieve a
fully integrated EMV certification from the card brands
demonstrates our nimbleness and ability to keep our clients on the
leading edge competitively, whether that’s adding to the top-line
or reducing potential fraud liability expenses.”
- Michael Lawler, president, Strategic
Markets Group, Heartland
“Our collaboration with Pinnacle has resulted in us being the
first to offer an integrated point-of-sale system compliant with
EMV for petroleum retailers. Petro and convenience store merchants
will want to be viewed as a safe place to shop and will be
influenced by the growing awareness of their customers. Those that
do implement an EMV POS solution, like Lynch Oil, may benefit from
a reduction in card fraud, decreased requests for copies in
relation to chargebacks, fewer disputes and the opportunity to
update terminals for other capabilities like Near Field
Communication contactless acceptance.”
Digital Assets
- [Photo] Michael Lawler
- [Photo] Drew Mize
- [Photo] Pinnacle Palm POS™
- [Photo] Ingenico iSC250
Supporting Resources
- Read about Heartland.
- Read about Heartland petroleum
solutions.
- Subscribe to Heartland newsletter.
- Read about Pinnacle Corporation.
- Read about Lynch Oil.
- Read about Mr. Gas.
- Read about Conexxus.
- For more information about Heartland’s
news and activities, follow the company via Twitter, LinkedIn,
Google+, Facebook and YouTube.
Tags/Keywords: Heartland, Heartland Payment Systems,
point-of-sale, POS, Europay, MasterCard and Visa, EMV, petroleum,
fuel, The Pinnacle Corporation, Pinnacle, Pinnacle Palm POS,
Ingenico iSC250, Lynch Oil, Mr. Gas, Conexxus, Michael Lawler, Drew
Mize, Nick Lynch, Gray Taylor
RSS Feed for Heartland news releases
http://www.snl.com/irweblinkx/rss/prfeed.aspx?iid=4094417
About Heartland
Heartland Payment Systems, Inc. (NYSE:HPY), one of the largest
payment processors in the United States, delivers
credit/debit/prepaid card processing and security technology
through Heartland Secure™ and its comprehensive Heartland breach
warranty. Heartland also offers point of sale, mobile commerce,
e-commerce, marketing solutions, payroll solutions, and related
business solutions and services to more than 300,000 business and
educational locations nationwide.
A FORTUNE 1000 company, Heartland is the founding supporter of
the Merchant Bill of Rights, a public advocacy initiative that
educates merchants about fair credit and debit card processing
practices. Heartland also established the Sales Professional Bill
of Rights to advocate for the rights of sales professionals
everywhere.
About Pinnacle
The Pinnacle Corporation provides leading-edge automation
technology to the rapidly evolving convenience store and petroleum
industries. Pinnacle delivers products that automate the broad
spectrum of convenience store operations and supply chain
management of fuel operations.
Nationwide, Pinnacle’s products and services are used daily in
thousands of convenience outlets to automate and improve their
store operations, and by fuel marketers to increase their
efficiency in the complex management of fuel delivery.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151112005270/en/
HeartlandKevin Petschow,
+1.312.205.1607Kevin.Petschow@e-hps.comorDrew Mize,
+1.817.795.5555The Pinnacle Corporationdmize@pinncorp.comorG&S
Business CommunicationsChandra Hayslett, +1.212.697.2600, ext.
1267chayslett@gscommunications.com
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