Graco Launches New Websites for Asia Pacific and EMEA Regions
July 15 2013 - 10:23AM
Business Wire
Graco Inc., (NYSE: GGG), announced today that it is expanding
its multi-lingual website capabilities at www.graco.com to include
significant new functionality for an additional 10 key languages in
its Asia Pacific and Europe, Middle East and Africa (EMEA) regions.
The languages include Mandarin Chinese, Japanese, Korean, Dutch,
German, Italian, Polish, Russian, Swedish, and Turkish. Spanish,
French, and Portuguese translations for all graco.com content have
been available since 2012. In addition, navigation pages for
numerous additional languages including Arabic, Latvian, and
Lithuanian are now available to help point end-users to Graco’s
portfolio of products.
“Expanding our business globally is a key growth driver for the
company and the introduction of a substantive new multi-lingual
capability for our website supports our international growth
strategies,” said Patrick J. McHale, Graco’s President and Chief
Executive Officer.
The new international capabilities include personalization
features that tailor viewable web content to the specific interest
of the user. This functionality makes relevant content and product
features much easier to find, while offering a more dynamic
platform with new visuals and global brand consistency. The
personalization features can be disabled by viewers if they do not
want all of the website’s functionality.
“Graco’s new website is a direct response to consumers in EMEA
and around the world who have asked for more product information to
help them make the best purchasing decision possible,” said Jeffrey
P. Johnson, Vice President and General Manager, EMEA. “We will
continue to evolve Graco’s web technologies to meet the needs of
our worldwide customer base.”
With the new functionality, global viewers of Graco’s website
can obtain detailed product information in their native language to
help them determine which Graco product ideally meets their job
requirements. The new sites also contain translated marketing
materials; support information such as resource manuals and case
studies; as well as videos and downloadable photographs.
About GracoGraco Inc. supplies technology and expertise
for the management of fluids and coatings in both industrial and
commercial applications. It designs, manufactures and markets
systems and equipment to move, measure, control, dispense and spray
fluid and coating materials. A recognized leader in its
specialties, Minneapolis-based Graco serves customers around the
world in the manufacturing, processing, construction and
maintenance industries. For additional information about Graco
Inc., please visit us at www.graco.com.
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