Getty Images Launches Commercially Safe Generative AI Offering
September 25 2023 - 8:58AM
Getty Images (NYSE: GETY), a preeminent global visual content
creator and marketplace, today announced the launch of Generative
AI by Getty Images, a new tool that pairs the company’s
best-in-class creative content with the latest AI technology for a
commercially safe generative AI tool.
Generative AI by Getty Images is trained on the state-of-the-art
Edify model architecture, which is part of NVIDIA Picasso, a
foundry for generative AI models for visual design. The tool is
trained solely from Getty Images’ vast creative library, including
exclusive premium content, with full indemnification for commercial
use. Sitting alongside the company’s broader, industry-leading
services, Generative AI by Getty Images works seamlessly with the
company’s expansive library of authentic and compelling visuals and
Custom Content solutions, allowing customers to elevate their
entire end-to-end creative process to find the right visual content
for any need.
“We’re excited to launch a tool that harnesses the power of
generative AI to address our customers’ commercial needs while
respecting the intellectual property of creators,” said Craig
Peters, CEO at Getty Images. “We’ve worked hard to develop a
responsible tool that gives customers confidence in visuals
produced by generative AI for commercial purposes.”
Customers creating and downloading visuals through the tool will
receive Getty Images’ standard royalty-free license, which includes
representations and warranties, uncapped indemnification, and the
right to perpetual, worldwide, nonexclusive use in all media.
Content generated through the tool will not be added into existing
Getty Images and iStock content libraries for others to license.
Further, contributors will be compensated for any inclusion of
their content in the training set.
“We’ve listened to customers about the swift growth of
generative AI – and have heard both excitement and hesitation – and
tried to be intentional around how we developed our own tool,” said
Grant Farhall, Chief Product Officer at Getty Images. “We’ve
created a service that allows brands and marketers to safely
embrace AI and stretch their creative possibilities, while
compensating creators for inclusion of their visuals in the
underlying training sets.”
Generative AI by Getty Images can now be enabled on
GettyImages.com. Customers can also choose to integrate the service
into their existing workflows and applications through an available
API.
Customers will soon be able to customize Generative AI by Getty
Images with proprietary data to produce images with their unique
brand style and language. This and other service advancements will
be added later this year. Learn more about Generative AI by Getty
Images, how to get access, and Getty Images’ stance on responsible
AI practices: https://www.gettyimages.com/ai/generation/about
Media contact: Alex
Lazaroualex.lazarou@gettyimages.com
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