GP Georgia Pac Cp

ATLANTA, Dec. 8 /PRNewswire-FirstCall/ -- Today, Georgia-Pacific (GP) released a new survey that finds consumers are willing to shell out big bucks for their favorite brand of toilet tissue, but are penny pinchers when it comes to purchasing brand name prescription drugs. The Yankelovich survey, commissioned by GP, was designed to determine how important life's simple necessities, like toilet tissue and paper towels, are to the average consumer buyer. "Consumers are willing to pay more for things that make them feel good," said Sheila Weidman, vice president, Corporate Communications and Marketing for Georgia-Pacific. "GP understands that consumers are budget conscious when it comes to brand name versus generic medications but, at the end of the day, they want quality products from a company they trust." Some interesting trends identified in the survey: - Yes to Generic Medications. No to Generic Paper Products. More than 40 percent of consumers said that they buy generic medications, while less than 20 percent admit to buying generic paper products, personal hygiene products, packaged goods and beverages. - Brand is Important When We're Talking About Consumer Products. 60 percent of consumers believe that there is a noticeable difference between generic and non-generic products. - Sales Matter! 60 percent of consumers said that they will buy something on sale even if it not their usual brand. "Anyone who follows consumer trends knows that speed, performance, ease of access and simplicity are what drives most products to the top of 'must have' lists," said J. Walker Smith, President of Yankelovich, Inc. "One small thing that is often forgotten by consumer product manufacturers is this: many of the things that are necessities for the average consumer are very simple things. They are things that make life easier and more meaningful." The survey was conducted in September 2005 with over 1,200 consumers over the age of 18. In addition to interesting insight about brand versus generic buying preferences, the survey gauged consumer thoughts about other simple necessities such as home appliances, Thanksgiving dinner and cell phones. About Georgia-Pacific Headquartered at Atlanta, Georgia-Pacific (NYSE:GP) is one of the world's leading manufacturers and marketers of tissue, packaging, paper, building products and related chemicals. With 2004 annual sales of approximately $20 billion, the company employs 55,000 people at more than 300 locations in North America and Europe. Its familiar consumer tissue brands include Quilted Northern(R), Angel Soft(R), Brawny(R), Sparkle(R), Soft 'n Gentle(R), Mardi Gras(R), So-Dri(R) and Vanity Fair(R), as well as the Dixie(R) brand of disposable cups, plates and cutlery. Georgia-Pacific's building products manufacturing business has long been among the nation's leading supplier of building products to lumber and building materials dealers and large do-it- yourself warehouse retailers. For more information, visit http://www.gp.com/. DATASOURCE: Georgia-Pacific CONTACT: Sandra Waite, +1-404-995-4515, or , for Georgia-Pacific Web site: http://www.gp.com/

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