F45 Training Partners with Royal Caribbean
November 02 2021 - 5:10PM
Business Wire
F45 Training becomes first third-party boutique
fitness operator to partner with a major cruise line
F45 Training Holdings Inc. (“F45” or the “Company”) (NYSE:FXLV),
the fastest growing fitness franchisor in the world according to
Entrepreneur, today debuted an innovative, first-of-its-kind
partnership with Royal Caribbean. Under the multi-year commercial
partnership, F45 will offer its iconic 45-minute functional
training fitness classes on Royal Caribbean’s award-winning luxury
Celebrity Cruise ships. F45 formally kicked off the partnership
today with workouts on board the Celebrity Apex’s maiden U.S.
voyage.
“We are thrilled to work with Royal Caribbean on this exciting
new partnership, bringing F45’s functional, effective, fun and
community-driven workouts to guests,” said Adam J. Gilchrist,
President, CEO and Chairman of F45. “We are committed to finding
new and innovative ways to offer what we consider to be the world’s
best workout to new and existing F45 members around the world. With
this partnership, we are expanding the reach of F45’s fitness
offering as we begin to market to the 30 million passengers who
travel on cruise ships each year.”
The first-at-sea debut of F45 further reinforces the Company’s
innovative go-to-market strategy and follows its similar first-ever
partnerships with the U.S. Military as well as prestigious
universities such as Stanford University, University of Southern
California and University of Texas.
For more information about the Company, visit F45’s investor
relations page.
About F45
F45 offers consumers functional 45-minute workouts that are
effective, fun and community-driven. F45 utilizes proprietary
technologies: a fitness programming algorithm and a patented
technology-enabled delivery platform that leverages a rich content
database of over 3,900 unique functional training movements to
offer new workouts each day and provide a standardized experience
across the Company’s global footprint. For more information
www.f45training.com
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